Document Your Work

March 5, 2008

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In today’s hectic world, sometimes it’s all we can do to keep up with the work we have. But taking a little time to document the work you do can pay dividends in future marketing efforts.

Take pictures, get customer quotes, write a short case history and keep it all in a file. You never know when you might need that information – for your Web site, or a brochure, or a simple reference. Nothing demonstrates your capabilities like examples of your work.

This week's tip contributed by Christopher Thiede, president of BUILD Communications, a branding/marketing communications firm that specializes in serving the residential building and remodeling products category.

Contact Christopher at, or 414/755-2519.