Measure your progress by keeping score of what works and what doesn't. Spend more time, money and resources on what works to become the Company of Choice. Evaluate your progress on a monthly, quarterly, semi-annual, and annual basis. Another good exercise is to reflect on where you were three, five or even 10 years ago. This assessment of your progress will give you a reality check. Also, set up goals and benchmarks for upcoming years. When you reach those points in time, check the score again. Knowing where you are at all times with your promotional results is a huge key to success.
WDweekly's Marketing Tip of the Week is prepared by Paul Montelongo, a nationally recognized speaker, author, syndicated columnist and entrepreneurial consultant based in San Antonio, TX. He has built two multi-million dollar construction companies and authored several books about marketing strategies for construction and related industries. More information about his services is available at www.paulmontelongo.com, and he has a Web site geared specifically toward the construction industry at www.contractorofchoice.com.