Global Fair Alliance Formed By Leading Exhibitions
As part of the alliance, the four groups will work to coordinate marketing activities, appearing jointly under the Global Fair Alliance banner with information stands at each of the four partner exhibitions. First and foremost, the alliance will create "simple awareness," explains Willy Viethan, project manager for fensterbau organizer NŸrnberg Messe. By joining forces, the organizers hope to help exhibitors and visitors alike easily recognize the leading events for the window and facade industries around in Europe, America, East Asia and Eurasia.
"We're delighted to be part of this alliance," says Phil James, president/CEO of the National Glass Association, organizer of GlassBuild America (and publisher of Window & Door and Glass Magazine). "Exhibitors active throughout the world have long been a part of GlassBuild America. As the pace of globalization increases, we now see more North American companies looking for opportunities abroad. Working closely with organizers of these other events, we can become a stronger resource for U.S. companies looking to expand worldwide."
"The leading players in the industry are all globally oriented. This is reflected more and more in fensterbau/frontale, as both the visitors as well as the exhibitor are becoming more international," Viethan points out. "None of the organizers individually has a global reach," he continues. A global network helps enable each group "to ensure that our customers are supported worldwide."
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