Real estate on a desk
TIP OF THE WEEK
When you send your prospects and clients promotional items, go for a piece of real estate on their desk. Send a clock, nice paper weight, classy letter opener, photo frames, calculator cover, post-it-note holder, desk lamp, mouse pad, keyboard cover, stapler, etc. The idea is to send something that the recipient will keep on their desk perpetually. Of course, your logo and company information will be appropriately placed on these items. Every day, your recipient will look at the item and they will remember you. Think location, location, location…only on a piece of desk real estate.
www.paulmontelongo.com, and he has a Web site geared specifically toward the construction industry at www.contractorofchoice.com.