Real estate on a desk

July 25, 2007
TIP OF THE WEEK

Tip of the Week logo

When you send your prospects and clients promotional items, go for a piece of real estate on their desk. Send a clock, nice paper weight, classy letter opener, photo frames, calculator cover, post-it-note holder, desk lamp, mouse pad, keyboard cover, stapler, etc. The idea is to send something that the recipient will keep on their desk perpetually. Of course, your logo and company information will be appropriately placed on these items. Every day, your recipient will look at the item and they will remember you. Think location, location, location…only on a piece of desk real estate.


WDweekly's Marketing Tip of the Week is prepared by Paul Montelongo, a nationally recognized speaker, author, syndicated columnist and entrepreneurial consultant based in San Antonio, TX. He has built two multi-million dollar construction companies and authored several books about marketing strategies for construction and related industries. More information about his services is available at www.paulmontelongo.com, and he has a Web site geared specifically toward the construction industry at www.contractorofchoice.com.