Sponsor a Good Cause

August 15, 2007
TIP OF THE WEEK

Tip of the Week logo

Is there an organization or community group that you feel is a worthy cause? Ask for other companies and organizations to sponsor an effort you support. Put together co-operative money to sponsor some event. Your local industry associations or peer group can collectively sponsor a Youth Sports League or a “Clean up the Neighborhood Day.” Give credit to the association and give your company credit. Keep press clippings of these events and take photos to include in your promotional material.

WDweekly's Marketing Tip of the Week is prepared by Paul Montelongo, a nationally recognized speaker, author, syndicated columnist and entrepreneurial consultant based in San Antonio, TX. He has built two multi-million dollar construction companies and authored several books about marketing strategies for construction and related industries. More information about his services is available at www.paulmontelongo.com, and he has a Web site geared specifically toward the construction industry at www.contractorofchoice.com.