Introduce Your Staff
TIP OF THE WEEK
Make your staff a regular part of your promotional efforts. We tend to do business with people we like and who like us. A personal introduction of your key people can make your prospective client feel at ease. Let your client know that all of your employees are dedicated to serve. Often, a client will only want to know about the people doing the “hands on” work. Make introductions during personal visits to the prospective client’s project site. Have an open house for your prospects and clients, featuring your employees as hosts. Include photographs and biographies of your employees in your promotional materials and on your company Web site. Wear name badges to personalize you and your meployees' appearances to your customer.
www.paulmontelongo.com, and he has a Web site geared specifically toward the construction industry at www.contractorofchoice.com.