Are WINKs Impacting Door and Window Demand?
Looking through ProSales recently, I came across an article discussing WINKs—women with incomes and no kids—an increasingly influential demographic in the new home market. As homebuyers, these women are looking for “safe urbanism.”
And one particular trend these women are driving is growing demand for a more secure, better looking door between the garage and the home. That door is getting a lot more attention as a result of these women homebuyers, according to a recent National Association of Home Builders study referenced in the article, it is now a "top feature" for new homes. It has to be "at least as nice as the door to the bathroom and master bedroom" and as secure as the front entry door.
Now I confess, this door trend has been underneath my radar. What about you? Have you seen it? And what about WINKs in general? Are they becoming a bigger part of your customer base? That’s our poll question of the week. And, of course, we’d like to hear from you. Email me or post a comment about WINKs and the products they want. And if you sell those doors between the home and the garage, I definitely want to hear from you.