The Big Event
The 2013 GlassBuild America: The Glass, Window & Door Expo, pictured, attracted more than 6,200 attendees and 360 exhibiting companies to the Georgia World Congress Center in Atlanta. The 2014 event, to be held at the Las Vegas Convention Center, will continue to build on the success of last year’s show. Photo by Robb D. Cohen Photography and Design, www.robbsphotos.com.
The window and door industry is introducing new products at a rapid pace in response to more stringent energy efficiency standards and an increasingly discerning customer base. And while new equipment and software allow for the more efficient manufacture of these products, new business strategies are helping dealers close the sale.
These advancements—both in terms of products and business models—will be the focus of GlassBuild America: The Glass Window & Door Expo, www.glassbuildamerica.com, Sept. 9-11 at the Las Vegas Convention Center. The event is expected to host over 340 exhibitors, including more than 100 from outside of the United States. At press time, companies had booked more than 1,060 booths occupying 106,000 net square feet.
Organized by the National Glass Association and the Window and Door Dealers Alliance, GlassBuild America is cosponsored by the American Architectural Manufacturers Association; the Glass Association of North America; the Insulating Glass Manufacturers Alliance; and the Bath Enclosure Manufacturers Association.
More than 150 exhibitors offering products to the window and door industry will be on the show floor in Las Vegas, including window and door manufacturers, hardware suppliers, and machinery and equipment companies.
“I really expect the industry to come out in full force this year from the economic slumber that has been experienced, and what better place than Las Vegas to kick it up,” says Michael Schmidt, managing director of exhibitor Forel North America. “I would easily bet we’ll hit a five-year high for attendance at the show. There will be a lot of looking at products and equipment but also more potential or active buying than recent years.” During the show, Forel will be promoting a line of operating equipment on the floor. “There is pent-up demand for replacement and growth in…the residential window and door-focused IGU market,” Schmidt says. “We want to do our utmost to represent our products to the entire market.”
The Innovative Product Pavilion will once again be a highlight of the show floor. At press time, the Pavilion was on track to match last year’s numbers, with 60 exhibitors confirmed. In the Pavilion, manufacturers, fabricators and design companies will showcase their latest innovations in the areas of performance/efficiency, design innovation, green/sustainability, new technology and solar integration.
GlassBuild America is launching a new education program during the 2014 event called Express Learning, with sessions covering a range of fenestration topics applicable to both manufacturers and dealers. The series of 20-minute, free educational sessions will take place on the show floor and will address topics including:
- Showroom Dos & Don’ts: Strategies to Adopt and Pitfalls to Avoid When Designing Your Retail Space
- What Installers Want You to Know: How to Make Your Business More Profitable, From an Installer’s Perspective
- Lead Generation Strategies: Proven Approaches to Attract New Customers
- How to Improve Your Website: Step-by-Step Best Practices
- Smart PR Tactics: How to Get Your Company in the Trade Media
In addition to the new Express Learning program, GlassBuild America will host the Dealers Forum on Wednesday, Sept. 10, sponsored by the Window & Door Dealers Alliance. The event will focus on trends and best practices, and feature top industry analysts.
“The goal of the forum is to provide window and door dealers the opportunity to speak ‘dealer to dealer’ about relevant industry issues in a noncompetitive environment,” says Nicole Harris, president and CEO, WDDA.
To that end, the forum will include breakout sessions on topics such as lead generation and management, operational challenges, and website development. A special “Dealers Only” session will give attendees the chance to discuss their successful business and marketing strategies amongst themselves. The day-long forum will also feature a fenestration financial forecast from Toby Morrison, national sales manager for Metrostudy, in addition to a networking reception to close out the event.
For additional information on GlassBuild America: The Glass, Window & Door Expo, visit www.glassbuildamerica.com. Updates on registration, hotel accommodations, schedule changes and new exhibitors are available at roadtoglassbuildamerica.
wordpress.com. For more advanced planning and onsite navigation, stay tuned for the GlassBuild America app, available for download in early August for both iOS and Android devices.