Window Sales Growth Rate Hits Double Digits

Shipments to increase through 2015

A presentation by the American Architectural Manufacturers Association

Driven by a strengthening new construction market, total residential window volumes will continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights. This builds on an increase of 15.8 percent in 2013 for residential window shipments for single and multi-family housing, according to the study prepared by Ducker Research Co., www.ducker.com.

Residential door shipments will also advance, the study predicts, with entry door sales expected to increase from 9 million units in 2013 to 11.5 million units by 2016, and patio door sales forecast to grow from about 3 million in 2013 to 4.1 million by 2016.

Also on the rise, residential skylights experienced a 3.6 percent increase in 2013 in overall unit shipments compared to 2012. The forecast shows growth in residential new construction and replacement/remodeling applications through 2016.

Source: 2013/2014 AAMA Study of the U.S. Market for Windows, Doors and Skylights, compiled by Ducker Research Co.

 

SETTING THE STAGE

New construction activity increased by 4 percent in 2013 and is positioned for a steep rebound in 2014 through 2015 from extremely depressed levels, according to the study. An increase of approximately 23 percent is expected for 2014, from the 2013 housing start total of 983,000 units. Although housing starts are forecast to exceed 1 million units in 2014, they will still fall well below peak levels of more than 2 million units in 2004 and 2005.

On the remodeling side, growth rates appear to have peaked in 2013, when they increased 11.4 percent over the previous year. Still, remodeling will continue its upward trend in 2014-15—growing at a single-digit pace—with homeowners forecast to spend $153.8 billion and $161.5 billion, respectively, based on data from the Harvard Joint Center for Housing Studies Leading Indicator of Remodeling Activity referenced in the AAMA study.

MATERIAL AND STYLE

Double-hung vinyl windows continue to be the most popular in the residential window market, although the market did see an upward shift from 18 percent to 26 percent for single-hung windows between 2011 and 2013: a direct reflection of the significant increase in the new construction market when compared to replacement applications.

In the patio door segment, two-panel vinyl sliding units hold the largest market share. All material segments for patio doors saw gains in 2013.

Steel remains the most widely used exterior door material; however, its 49 percent share of the market continues to give way slowly to fiberglass products, which now account for 38 percent of residential entry doors.

Source: 2013/2014 AAMA Study of the U.S. Market for Windows, Doors and Skylights, compiled by Ducker Research Co.

 

DISTRIBUTION CHANNELS

AAMA has simultaneously released a report, “The Distribution of Residential & Nonresidential Windows and Doors in the 2013/2014 U.S. Market,” that indicates window and door volumes continue to increase through lumberyards, short-line distributors and professional builders, due to the strengthening new construction market. Specialty retailers, however, have seen volume decline from 2011 to 2013 due to their focus on the relatively unfavorable remodeling and replacement market, according to the study. Remodeling volume has been somewhat softer than expected, and while representing the bulk of the fenestration market during the downturn, the segment is seeing some dilution compared to the strong growth in new construction.

ADDITIONAL INFORMATION AND RESOURCES

The full AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights provides information on residential and nonresidential market trends and product relationships for windows, doors, skylights, curtain walls and storefronts, and details for commercial market segments, as well as framing materials, glass usage and configuration types. The study contains additional information on the residential and commercial fenestration markets in the form of the following reports:

  • AAMA U.S. National Industry Statistical Review and Forecast (April 2014) summarizes residential, nonresidential and remodeling trends from government and industry sources.
  • AAMA Distribution of Residential and Nonresidential Windows and Doors in the 2013/2014 U.S. Market Report profiles the residential and nonresidential market for windows and doors as it flows through the identified distribution channels.


All of the above are available for purchase through AAMA’s Online Publication store.