A Consumer Perspective

Jenni Chase
August 26, 2014
THE TALK... | Methods & Techniques

First, I promise that the Talk will not devolve into a running commentary on my home improvement projects; however, as I continue to renovate my home exterior, more questions arise relating to our industry. My hope is that my experience can provide insight into the consumer experience, so please bear with me. I promise to share before-and-after photos.

After successfully selecting a skylight company, I have moved on to the front door. Clearly, I have an advantage over the average consumer in that I’m very familiar with the various material and manufacturer choices available. I have successfully narrowed down my selection to a fiberglass product with a wood-grain look from one of two manufacturers. So now, it’s on to selecting a dealer for the job, as well as a specific door style.

I began my search on each manufacturer’s respective website, using the “locate a dealer” tool. After finding companies that were within a 10-mile radius of my home, I searched for reviews before coming up with a list of three that met my needs.

Now, like many of you (probably all), my work week is insanely busy. Between juggling a full-time job and two elementary-school-age children, it’s virtually impossible to squeeze in any home-improvement planning during the week. But, no problem; window and door dealers are open on the weekends, right? Not in my area.

Each of the dealers I planned to visit was closed on Sunday and had only limited hours on Saturday. My question this week is, is this the norm for our industry? From a consumer standpoint, it seems dealers would want to have weekend hours to accommodate consumers like myself who don’t have time to shop during the week. And the big box stores are open on weekends, many of which carry windows and doors. That said, no one wants to (or in my opinion, should have to) work a seven-day week, and keeping the doors open on the weekends raises overhead costs.

Does your company have regular weekend hours on Saturday and Sunday? And if so, how do you juggle employee schedules to keep the doors open without overburdening staff? Or, have you chosen to keep to a Monday-Friday schedule, banking on the fact that consumers will make time to visit during the week (which, by the way, is what I have decided to do)? Please share your approaches in this week’s poll.

Survey Results for 08/27/2014 :

Are your dealer locations open on the weekends?

No

  

 

45.90%

 

Yes, Saturday only

  

 

31.15%

 

Yes, but with limited hours

  

 

18.03%

 

Yes, Saturday and Sunday

  

 

4.92%

 

 

Chase is editorial director of Window & Door, and its sister publication, Glass Magazine. Write her at jchase@glass.org.

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