2014 Dealer of the Year: Excellence in Showroom Design
EXCELLENCE in RETAIL SALES/SHOWROOM DESIGN
LEADERSHIP: Cori Brown, owner and president
LOCATION: Franklin, Ind.
SALES VOLUME: $700,000
PRODUCTS: Marvin, Hurd, Sun and ProVia;Emtek hardware; Phantom retractable screens; Therma-Tru doors
In 2012, Franklin Window and Door owner Cori Brown bought a dilapidated circa-1900s building that was originally a car dealership in Franklin, Ind.’s historic district. A highly visible space with lots of storefront windows, the building had potential, she says. It took a year to restore and renovate the space. The crew removed the brick, raised the building’s southwest corner 4 inches, gutted the interior and uncovered a pressed metal ceiling. They repurposed barn wood beams from a local barn built in the 1800s. The resulting space has a “rustic and classic feel,” Brown says. “It’s very different from a typical showroom. There’s a whole different ambiance.”
Since the opening of Franklin Window and Door, dozens of downtown businesses have gone through similar transformations, undergoing either a complete renovation or a facade facelift and bringing more traffic to the area.
According to Krista Linke, director of community development for the city of Franklin, “What [Cori Brown] did with that building was just amazing. It was one of our worst buildings downtown. They basically rebuilt it and made it historically appropriate. It’s a great example of the kind of work we want to see take place.”
But it’s not just about creating a beautiful building. The 2,500-square-foot showroom’s boutique aspect fits the products Franklin Window and Door sells, says Marvin Windows and Doors representative Tim Houz. “It’s perfect for the higher-end quality products,” he says. “There’s a charm and appeal. Everything from the display, to the signage, the carpeting and flooring makes customers feel that they are taken care of and that a large investment with this company is worth it.”