How Do You Research New Products?
Here at Window & Door and the Window & Door Dealers Alliance, we are immersed in planning for GlassBuild America: The Glass, Window & Door Expo, Sept. 9-11 in Las Vegas. Having attended the big event for many years, I know it’s a great place to explore the new products and technology available in the window and door market. And according to last week’s poll, new products are top of mind for many companies in our industry.
What role do trade shows play in your company’s new product development process? Do you use these events to learn about new offerings from manufacturers or suppliers? Or do you have another go-to approach? Please participate in this week’s poll and share your thoughts in the comment section.
Survey Results for 07/30/2014 :
What is your preferred method to research new products?
A combination of all of the above
Meet with suppliers
Attend trade shows
Read industry publications
None of the above
Rely on an in-house product development team