Are You Keeping Pace with Google?

Welton Hong
April 1, 2014
THE TALK... | Sales & Marketing
At my company, we work with a lot of window and door businesses, and I make a point of telling my clients that an online marketing campaign can never be static. It has to be dynamic; it has to evolve based upon sudden changes at Google, the new ways people are accessing online information, and so on.  
 
The online world works fast — faster than we could have imagined. That's how it is with online marketing as well: You have to be constantly learning, constantly evolving. What worked last year might work 60 percent as well this year. What worked two years ago might not work at all.
 
In 2014, one of the most critical aspects of running an online campaign is keeping pace with Google. The online search leader is on a relentless quest to make searches much more valuable to the searcher.
 
The main element of this quest has been knocking down (way, way down) the search engine rankings of sites it doesn't consider valuable. Much like the Terminator, Google won't stop until it completes its mission.
 
That's why we strenuously recommend examining the search-engine optimization (SEO) process your business website uses. If you don't do any SEO, at least you won't get in trouble with Google, but you also likely aren't seeing anywhere near the online traffic you should. If you're using deceptive SEO tactics such as buying links from link farms and using spun content, Google will hammer you.  
 
In 2014, you need to focus on building your search ranking and traffic with a solid website filled with good, useful content; a clear call to action; and organic links that benefit visitors. If you’re doing so, we’d love to hear about it. What strategies have been successful for your company? Please participate in this week’s poll and post a comment.
 

Survey Results for 04/02/2014 :

What is your company doing to improve its Google rankings?

Updating the website design to attract more visitors

  

 

27.91%

 

None of the above

  

 

25.58%

 

All of the above

  

 

20.93%

 

Focusing on SEO

  

 

13.95%

 

Adding a blog

  

 

4.65%

 

Advertising online

  

 

4.65%

 

Engaging in social media

  

 

2.33%

 

 Welton Hong is the founder and internet marketing director of Ring Ring Marketing, an Internet marketing firm that specializes in window and door businesses. Contact him at welton@ringringmarketing.com or 888/383-2848.

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