Is Social Media Part of Your Internet Marketing Plan?
There are many ways in which a thoughtfully designed Internet marketing campaign can build and convert leads for window and door businesses. From improving your website's search engine optimization so that it appears higher in search results to targeting local homeowners in specific demographics with mobile marketing, these methods can provide an excellent return on investment for your business. But how important is social media to a successful campaign?
My answer: in the big picture, it's very important. Establishing a strong presence on Facebook, Twitter and other major social media networks will provide you a sizeable advantage over your local competitors over time.
This is especially true now that Google is factoring your company's overall "social influence" more strongly in deciding your relative importance in the industry. The more important Google believes your company to be, the more prominently it will appear in local search results.
However, note the aforementioned phrase "over time." A social media campaign is part of your long-term strategy. If you're looking to build your client base quickly in the short term, you're not going to see a substantial improvement right away from social media.
Social media is best for building your brand, establishing credibility, and maintaining relationships with current and previous clients, which obviously also goes a long way toward great word-of-mouth.
For more immediate results, you'll see much greater return from initiatives such as pay-per-click advertising, which will position your business above organic search engine results. PPC ads also can be precisely targeted and very easily modified, letting you tweak your approach on the fly and have a new pitch "live" almost immediately.
That's certainly not to say you should ignore social media. It's not some fad that's going away, and as Facebook, Twitter and other networks continue to establish ways for small businesses to advertise themselves, they're going to increase in importance. But social media also requires continuous time and effort from you, an employee or someone you pay to post.
A successful Internet marketing campaign is engaged on several different fronts, and social media is certainly a key component. But consider it an investment in your company's long-range infrastructure, not an immediate solution to building your customer base. How does social media factor into your marketing plan? Post a comment below and share your thoughts.
Survey Results for 11/06/2013 :
Is social media part of your Internet marketing plan?
Not yet, but we have plans to implement a strategy soon