Speak Your Client's Language
Many prospects are difficult to reach on the phone. Rather than persistently leave messages, try dropping a casual prospecting e-mail to prospects and clients. This affords you the opportunity to be precise with your message and your clients the chance to receive your message and answer at their convenience. In the modern world, you must adapt to a variety of conversation mediums. Strive to figure out which is best for each individual client.
This week’s tip comes from Rick Davis, president of Building Leaders, Inc. and author of the book, Strategic Sales in the Building Industry. Based in Chicago since 1998, Building Leaders Inc. specializes in sales and sales management education in the building materials industry. For more information, visit www.buildingleaders.com or call 773-769-4409.