Are You Hiring?
This week, Starbucks announced an initiative aimed to increase U.S.-based manufacturing—and thus, add more jobs to our economy. In a nutshell, the coffee company launched a line of merchandise for its stores—mugs, coffee, things like that—made exclusively by U.S. workers. The Reuters report points out that Starbucks CEO Howard Shultz is calling on all executives to step up hiring and take a bigger role in the country's economic revival.”
As we wrapped up 2011, we asked in a Talk poll whether industry companies planned to hire, fire or maintain the status quo when it came to headcount in 2012. Having made it to the half-way point, I’d like to pose the question again and see whether things have changed since we explored this topic more than six months ago.
Looking ahead to the remainder of 2012, do you expect to maintain your current headcount—perhaps focusing on ways to get more efficient with the employees you do have—or do you believe that you’ll need additional workers to keep up with demand? Has your company finally moved past the worst of the layoffs and furloughs? Please take a moment to vote so we can have a good comparison to the same poll from last November, and let me know what you’re experiencing at your company. You can post a comment or feel free to send me an email.
Survey Results as of 06/19/2012:
As we head into the second half of the year, my company is likely to:
Make additional cutbacks to the workforce
Maintain the status quo
Hire additional workers
Despite projections for increasing window and door sales, our survey suggests few companies are looking to bring on more people. More than 90 percent of respondents indicate that they will either maintain their current workforce levels or reduce employee rosters in the second half of 2012. Only 9 percent of those who voted say hiring will be necessary to keep up with demand in the second half of the year.
Perhaps we are more efficient than we were before the downturn. Perhaps companies are simply too shell-shocked (still) and nervous about bringing on more workers only to have to lay them off again if business slows down. In any event, I did anticipate a slightly more balanced poll outcome. We will check in again on this topic in the future and see if the scales begin to tip in the "hiring" direction.