Are Your Customers Too Busy?
August 22, 2011
Survey Results as of 08/30/2011 :
Getting customers to make time for the sales process is:
Noticeably more difficult in recent years
Somewhat more difficult, but overcome with persistence
About the same as it was 5-10 years ago
Easier, believe it or not (and tell us why!)
We have a significant majority this week indicating that it's tricky to get the attention of would-be buyers. I appreciate the comments below, and the authors point out that companies have had to build more flexibility into their business plans (longer hours, for example) to work around crazed consumers.
I'll add one additional thought from an industry rep who shot me an email this week. He contends that the financing hurdle also makes many consumers slow to move on home improvement projects. He writes:
"People spend money either when they have excess cash on hand that they don't need for something more pressing, or are willing to take on debt because they are confident that the benefits of the purchase outweigh the financial implications of the debt, and they have a reasonable expectation of being able to handle the debt in their future personal budgets."
So between the issues that homeowners are often time crunched and overburdened with other priorities, we also sandwich in the fact that it may take a considerable amount of planning and effort to secure the necessary funds for a project. I would say that this certainly makes it more complicated to nail down would-be customers.
So I suppose I should go see about figuring out my front door situation...