How Important is Facebook?
Survey Results for 06/08/2011:
For my company, Facebook is:
Still an afterthought—not seen as particularly critical
Something we're just thinking about now.
An emerging component in our marketing efforts.
Already an important part of our marketing and communications efforts
Love it or hate it, Facebook is an important part of how we communicate today. With every age and demographic solidly represented in the Facebook realm, I'm surprised to see that only 10 percent have already solidified their company's Facebook strategy. I'm pleased to see the nearly 40 percent in the middle are starting to figure out how Facebook can be a supportive part of a comprehensive business game plan.
Look--I'm not saying that Facebook is the ONLY way to build a business. But I do raise an eyebrow at the more than 50 percent of respondents who are somewhat apathetic to its marketing power, particularly when it comes to targeting a particular type of customer.
This tongue-in-cheek article, "Your Facebook Business Page is Worthless," might be worth a few minutes of your time. Like any business strategy, Facebook takes knowledge and time. But the payoffs can be impressive. Do you have a story about how Facebook has benefited your business? Send me an email to share.