Manufacturers, What’s Your Preference?

Jim Snyder
August 19, 2014
THE TALK...

As you’ve read from some of my writings, I’ve predicted specific challenges ahead for the future of the replacement industry – even in this month’s From the Field column. I’ve done this in an effort to bring awareness to the industry, not alarm it. I’m simply suggesting that we prepare.

As part of my conclusion in this latest article, I suggest we have to keep a careful balance between our new construction and replacement market. We rely on both markets, but each requires different, yet specific, attention.

This prompted me to wonder if window manufacturers have a preference for selling products to be used in new construction, or for replacement. My kneejerk thought would be, “What does it matter? A window sold is a window sold.” But I’m sure that different efforts are required for each. And for that matter, different benefits also result from each. But I would like to hear from the real sources, which brings me to this week’s survey.

Which, as a fenestration manufacturer, do you prefer – selling products for new construction or replacement? After you vote, please also comment as to why.

Survey Results for 08/20/2014 :

Which, as a fenestration manufacturer, do you prefer � selling products for new construction or replacement?

Replacement

  

 

48.15%

 

New construction

  

 

29.63%

 

Indifferent

  

 

22.22%

 
Jim Snyder is an AAMA-certified FenestrationMaster and InstallationMaster who shares his years of installation field experience as an industry writer, speaker, trainer and project/product consultant for dealers and manufacturers. A member of various industry organizations, Snyder also is involved in instructional document creation and revision. Contact him at jim@windowjim.com.

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