What's Your Online Reputation?
September 1, 2010
I have heard from many folks in the industry in the last year or so who contend that plenty of homeowners are staying put in their existing homes rather than moving along the traditional path of starter home to family home to downsized home.
It makes sense, given the current environment and the fact that consumer confidence continues to be wobbly at best. This week, I came across this article advising people how to check out contractors' online reputation. CNN Money brings up some good points about making sure that reviews are legit and explores buying supplies online versus local.
My question this week is whether you're watching your online reputation. Do you know what customers are saying, and what potential customers are reading? Send me an email to tell me about how you handle online reviews, and what you do to proactively manage what people are saying about your company on the Web. And will you be brave enough to admit if you're one of many companies that (gasp!) ignore what people are saying about you online?