Is Your Site Consumer Friendly?

Christina Lewellen
September 29, 2010
THE TALK... | Sales & Marketing

Last week, Jeld-Wen launched a new version of its Web site. According to a company press release, the company aimed to make it much more consumer friendly, using icons and pictures to make the window and door shopping experience much more appealing and streamlined.

"Today's online shoppers prefer pictures rather than words to learn about products," says Rob Jellesed, Jeld-Wen's director of Internet sales and marketing. "Our goal is to help educate the consumer about windows and doors that will look and perform to the highest standards in their home. Sometimes it's just better to show than to tell."

The company equates the site to that of automakers. As with cars, people need to buy windows and doors through dealerships. But automakers' Web sites have increasingly offered us "build your own car" tools online. This allows us to think about what we want while we're at home, assemble our priorities in a visual way and then march into the dealership with a clear picture of what we want. Jeld-Wen has applied this concept to its new site.

This week for the Talk, I'm asking you to weigh in on how consumer-friendly you perceive your Web site to be. Jeld-Wen certainly sets the bar high. Does its site give you second thoughts about how effective your company's site is? How do you know your buyers are finding your site helpful and easy to use? 

Send me an email or post a comment below and let's Talk.

Survey Results as of 10/5/2010

My company's Web site is:

Above average compared with competitors' sites.

  

 

63%

Below average and in need of review.

  

 

22%

Probably average.

  

 

15%

 Thrilled—that's what I am! A vast majority of participants in this week's poll claim to be tapped into their customers' needs and wants when it comes to a Web site experience. About 78 percent of voters say their Web site is either average or exceeds the experience offered by their competition.

Did you get a chance to check out Jeld-Wen's new site? What do you think of the approach? Will it resonate with consumers? Feel free to share your thoughts below.

 

Contact Christina Lewellen, senior editor, at clewellen@glass.org.