In the current housing market, charging customers more for product is...

Christina Lewellen
May 30, 2007
THE TALK...

It certainly isn’t getting any cheaper to make windows and doors, but is the market just too tight right now to even consider increasing your prices? Reading Masonite’s quarterly report, we learned the sweeping implications of the company’s 2006 price hike. The door manufacturer’s biggest customer, Home Depot, dropped it for a competitor, leaving Masonite to deal with seven now-unnecessary plants and thousands of unnecessary workers. It seems like the stakes are pretty high to attempt to pass along some of your skyrocketing costs to your customers.

Will price increases have to wait until the residential housing market has a solid growth spurt?
Email me to share your thoughts.

For poll results and industry feedback about this topic, click to the next page, and read Page 2 of “The Talk...” 

Contact Christina Lewellen, senior editor, at clewellen@glass.org.