My company's green marketing efforts...

March 26, 2008
THE TALK...

Christina Lewellen,
senior editor of
Window & Door

Our upcoming green-focused April issue highlights a few window and door dealers that have found success in marketing their companies as green. Just this morning, I read another story about a lumberyard/window dealer taking a green position with its customers. As this sort of marketing approach gains momentum, GE Money’s Sales Finance unit has introduced a green-inspired home improvement financing program. The loan program aims to support energy-saving upgrades, including window replacement projects.

So even lending programs are going green. GE Money already had the home improvement financing family of products—it has now added the message that it will be a part of the green movement. How about you? You probably have the products, but do you have the message? Send me an email to share.

For poll results and industry feedback about this topic, click to the next page, and read Page 2 of “The Talk...”