More Thoughts on Window Safety

March 31, 2009
TIP OF THE WEEK

Next week is National Window Safety Week, April 5–11. Last week, we shared what Regency Windows, an Ohio window dealer is doing to communicate the message of window safety to its customers and community.  This week, we share some more thoughts from Atrium Cos., which recently sent out an announcement about next week, and its education efforts to increase awareness of window safety issues throughout its entire window manufacturing sales channel, includes window distributors, building materials dealers and builder tradespeople.

In addition to helping promote the National Window Safety Week campaign, Atrium points out a number of ongoing outreach efforts, including:

  • Improved labeling: International child-falling-through-window-screen warning label, graphically calling out the dangers of children’s play around open windows with screens
  • A strong message: “Kids Can’t Fly” warning labels and warning graphic included with all Atrium windows
  • Handy information: Window safety checklists from the National Safety Council and the United States Fire Administration are available on Atrium’s corporate Web site.
  • Fun for consumers and their children: Atrium now offers downloads of the Window Safety Activity Book, a coloring and game book from the National Safety Council that teaches children about window safety

“As the leading manufacturer of aluminum and vinyl window and door products, Atrium touches the lives of many in the building trade industry,” says Mark Gallant, Atrium vice president of marketing. “From the architects, designers and specifiers who recommend the product, to the builders, contractors and do-it-yourselfers who install it, every one will receive a clear message from our product labeling warnings that screens are not weight-bearing and not designed to prevent a child from falling through an open window.

“The design of our warning label, with the falling-child graphic, makes it abundantly clear at the screen installation phase that Atrium takes window safety seriously," Gallant adds. "We pass that message to customers through our Web site with a dedicated section on window safety.”