Latest Articles

  • Tradeshows are great opportunities to meet new contacts and reconnect with old friends. They are also a good time to see what your competitors are bringing to market, and they present plenty of opportunities to run into many old friends. Because ours is a tightknit industry, many of those old friends may now likely be competitors. When competing companies with friendly ties are close together,... more »
  • It’s not just for the big boys
    The belief that small- and mid-sized business owners do not need to make cyber security a top priority is a dangerous misconception. At the AAMA Summer Conference, Larry D. Sjelin, Sr., chief of staff, Center for Infrastructure Assurance and Security, University of Texas at San Antonio, spoke about how cyber thieves have increasingly targeted small businesses over the last four years. Viewing... more »
  • Bring your true purpose to light
    Once an organization defines its leadership statements, it’s important to continually reinforce the message. For example, ProVia uses this flyer as a paycheck stuffer to put one of the statements in front of its employees. (Image courtesy of ProVia; pictured: Pam Ott.) My company recently took all of its employees on an eye-opening journey over the past several years. It began in... more »
  • Innovations for tomorrow, on display at GlassBuild America: The Glass, Window & Door Expo this fall in Las Vegas
    In the last decade, the fenestration industry has been defined by its innovations, from the factory floor to the final project. New production technologies and automation solutions, from fully integrated fabrication software to robots, have increased production efficiencies and improved quality. New machinery and equipment have delivered a widening array of solutions to meet design trends. Next... more »
  • A Preview of Products and Services to be Featured at GlassBuild America 2016
    GlassBuild America 2016 will showcase the latest products and services to meet the needs of the changing market. In addition to the Innovative Product Pavilion—which showcases latest innovations in performance and efficiency, design innovation, sustainability, new technology and solar integration—there are several new product launches to be unveiled on the show floor. Look for the NEW... more »
  • Companies to see in Las Vegas
    Last year in Atlanta, the huge exhibitor list and crowds of attendees earned GlassBuild America: The Glass, Window & Door Expo a higher spot on the Trade Show News Network’s list of Top 250 Trade Shows in the United States, landing at number 169. This year’s event is shaping up to be even bigger. Attendees will have the opportunity to see more than 430 exhibitors while covering... more »
  • Avoid antitrust exposure with conscientious competition
    Tradeshows are wonderful opportunities to meet new people, reconnect with old friends and learn something new. They also put companies into close contact with their market competitors. And, where market competitors come together, the specter of antitrust violations is present. Before eyes glaze over at the thought of an article addressing antitrust laws, recall that competition laws in the United... more »
  • The popular marketing campaign, “what happens in Vegas, stays in Vegas,” won’t necessarily apply to this year’s GlassBuild America. For newcomers like myself, this event seems like one for sharing ideas and networking with leading figures in the industry—which can and will extend long after the event comes to a close.    Just merely a year ago, it would... more »
  • The Irrefutable Laws of Creating Useful Content
    Content marketing isn’t new—we just call it something different than we called it before. At its core, content marketing is really about telling stories, answering questions and making calls-to-action. To that end, there are some irrefutable laws of content marketing that, if put into practice, can create content that will outlive the internet. Use the following four principles and... more »
  • The Top Three Elements of a Dream Showroom
    There should be an obvious flow to your showroom floor that encourages customers to keep walking through. This not only increases your chance of capturing their attention, but also strategically controls the ebb and flow of traffic in your showroom. (Image courtesy of DAC Products.) Even in the digital age, there is no substitute for a brick-and-mortar showroom. People want to walk... more »