Latest Articles

  • TV advertising may be expensive and offer leads that are hard to track, but it still has its place in your marketing mix, particularly if you’re a larger company. “Many of my window and door industry clients are switching from TV to more direct-response advertising like the Internet,” says Welton Hong, founder of RingRing Marketing, www.ringringmarketing.com. “They know... more »
  • In a modern marketing space dominated by short attention spans and immediate gratification, the former king of the advertising castle—the TV commercial—has seemingly been overthrown by a younger, faster medium we all hail as the almighty Internet ad. Couple this transition with the advent of DVRs in the late ’90s and we get a good picture of the hurdles TV ads have been... more »
  • This summer, the Environmental Protection Agency issued label guidance for identifying window, door and skylight products that meet Energy Star Version 6.0 requirements. Section I of the document outlines labeling of products; Section II describes the proper use of display unit labels; and Section III presents guidelines for use of labels on packaging that obscures product labels. Guidelines for... more »
  • In 2014, homeowners who are interested in window and door services do a lot of online research. And, they’re far more likely to select a dealer that clearly conveys credibility in a variety of ways. Some key ways to do so: Create a clear “About Us” pageThis isn’t the place to merely plop in a couple of brief biographical sentences. Instead, make sure this section clearly... more »
  • Did you know that October is National Energy Awareness month? It’s also the month when we bring awareness to issues including breast cancer, AIDS, lupus and CyberSecurity. And on a much less serious note, October is National Book Month, Adopt-A-Shelter-Dog Month, and Vegetarian Awareness Month… and that’s just to name a few of the causes that are recognized, celebrated and/or... more »
  • As I explain in my most recent From the Field column, in new construction, a “rough opening” is specified via the called-out window size and then framed accordingly. For replacement, however, a rough opening that already exists is used to suggest a replacement product frame size. However, that’s not the only dimensional reference. When measuring for full-frame replacement, we... more »
  • "Rough opening” is a regular part of our terminology. Yet, the requirements and variations are not often fully understood. This lack of comprehensive knowledge can lead to both improperly installed windows and ordering errors. A good rough opening is the foundation of a proper installation, and in the case of replacement, the reference for ordering replacement products.  ... more »
  • Whirlpool Corp. took action and successfully made its case to U.S. Representatives Bob Latta (R-OH) and Peter Welch (D-VT) that a manufacturer of Energy Star products is entitled to protection from private claims or rights of action under state or federal law relating to liability arising out of the disqualification of a product from Energy Star. As a result, Latta-Welch introduced HR 4856, the... more »
  • This year’s ICC code development process focuses on two key areas: the revision of the 2012  International Green Construction Code and the pilot of the cdpACCESS program. In the June/July issue of Window & Door, I questioned the future viability of the IgCC. Despite rumors circulating within the ICC community at press time, however, there is no specific news to report. Yet, the... more »
  • As fenestration products have evolved to encompass greater numbers and combinations of operator types, materials and performance criteria, their governing standard has grown substantially. Consider this: In the 25 years since the advent of the first truly material-neutral, performance-oriented standard—AAMA 101-88—the scope has grown from 44 pages referencing 14 operator types and 45... more »