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  • Many manufacturers offer various marketing materials that dealers can use to their advantage. These often include brochures, technical data, product samples, color selectors, demo kits, presentation outlines, pitch books, training opportunities and wearables. But, as a dealer, what do you need for an effective product presentation? It’s important to build a program that speaks to what your... more »
  • Marketing is what you make of it. At its best, it is a way of demonstrating that you care about your customers and about alleviating their pain points. Marketing can also communicate comparative advantages. Good marketing closes the sale. But you have to reach customers where they are. And, to win consistent business, you need to do more than just compete on price. You have to sell them on you.... more »
  • Working as a newspaper reporter, I got used to giving myself crash courses in new topics. In a given week I was expected to become an overnight expert in any of a number of topics and be ready to write about them the next day. When I was offered my new position as assistant editor for Window & Door, I applied those research skills to learning the window and door industry. Words like caming, U... more »
  •     Click the infographic for a larger image. Most business owners agree that having a great website and overall presence online helps generate leads and grow sales. Most also agree that their company’s website is one of their most valuable marketing assets. But many do not have an online marketing strategy. Instead of jumping from tactic to tactic and trend to trend,... more »
  • Positive market conditions lay the groundwork for continued growth
    Welcome to 2016. As we enter the New Year, it’s important to take a look back on the previous year in order to assess what’s to come. That’s what Window & Door’s annual Industry Pulse report intends to do. The report takes into account projections and accounts from window and door dealers and manufacturers as well as suppliers to the industry. See below for how the... more »
  • According to Window & Door’s annual Industry Pulse survey, word-of-mouth advertising continues to be the most effective marketing medium for window and door distributors and dealers. Nearly 40 percent of survey respondents reported success with word of mouth in 2015 and 33 percent indicated they will look to increase their efforts in this arena in 2016. “Referrals are the best... more »
  • More than half of manufacturers added new products to their offerings in 2015, and 44 percent of window and door dealers offered new options to their customers. These figures are projected to remain consistent in 2016. “The competitive landscape is fiercer than ever,” says Roto Fasco’s Dan Gray. “Staying a step ahead of the competition is critical.” In order to do so... more »
  • Indicators of industry growth are not just limited to sales and employment. Another factor of market sustenance is production trends. According to the Industry Pulse survey, the majority of manufacturers and suppliers did not add capacity in 2015. Of those that did, manufacturers outweighed suppliers. However, according to Todd Tolson of Pro-Line Automation Systems Ltd., this points more to... more »
  • Nearly 80 percent of survey respondents reported that 2015 sales met or exceeded projections, with an equally large majority projecting that trend will continue into the New Year. The majority of those that saw a higher-than-projected increase in 2015 credited the overall economy and new construction starts. Accordingly, 44 percent of all survey participants experienced a moderate increase in... more »
  • Employment trends are generally steady across all industry segments, with more than half of survey respondents reporting they added staff in 2015. This trend looks to carry into 2016, as 70 percent of respondents report that they will add staff in coming months. Of the 30 percent of respondents who report that they do not plan to hire new employees in 2016, only 6 percent say they will eliminate... more »