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  • Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses. Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media... more »
  • People ultimately choose to do business with people they like. In business, likeability is extended to include liking the usefulness and functionality of the product being sought, liking the company that produces or provides the goods and services, and liking the point-of-contact, go-to person from whom they made the purchase. Here are three ways to develop your likeability: 1. Be accessible and... more »
  • We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014. But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But I... more »
  • With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry... more »
  • Browse this collection of the latest hardware offerings from window and door suppliers more »
  • One window design trend in recent years is a movement toward a “narrow, flat, pre-punched appendage around the entire perimeter through which we drive nails to anchor the fenestration to the wall structure.”  You may be wondering why I’m being so abstract in terming this component. I choose to because there is no one term and I want you to consider what you would naturally... more »
  • In December of 2014, AAMA introduced AAMA 103-14a, Procedural Guide for Certification of Window, Door and Skylight Assemblies, a completely revised Certification Program guide designed to comply with the requirements of ISO/IEC 17065, Conformity Assessment— Requirements for Bodies Certifying Products- 2012, as the basis for ANSI accreditation. Until now, the program has been based on ISO... more »
  • How one architect designed a dream home on an energy diet
    Background: Homeowners Jesse and wife Shannon Lizer wanted to build a home that was highly energy efficient. “I didn’t need to hit Passive House standards, but I wanted high insulative values and super low air infiltrations,” Jesse explains. As an architect, he knew that, along with the shell would come requirements for windows and doors that would meet their energy goals... more »
  • Quality management systems and unintended consequences
    Editor’s note: This column is the last in a two-part series on the new AAMA 103-14a Procedural Guide for Certification; read part one here. In part one of this article, we reviewed many of the significant changes found in AAMA 103-14a, the Procedural Guide for Certification of Window, Door and Skylight Assemblies. This is the supplement to “AAMA 101” as it completes the answer... more »
  • Humor yourself for a moment and read this out loud really fast: nail fin; flush fin; mounting flange; frontal flange; face flange; frontal fin; non-frontal flange; mounting fin; exterior flush fin; surface flange. So far, our industry has come up with these 10 terms (and a few others) to describe a grand total of two window frame appendages. I’m actually kind of amused by this and I’m... more »