Latest Articles in All

  • Tracking the competition could help boost your local rankings
    Former U.S. President Herbert Hoover called competition "the incentive to progress." It might seem like a little less incentive would be handy when you're dealing with heavy local competition, but understanding your competitors is actually incredibly valuable. Competitive research is critical to success, particularly when it comes to search engine optimization.   Organic local... more »
  • If you read any trade newsletters or magazines, you’ve seen the positive news and forecasts for industry growth over the next couple of years. You’ve probably seen equal coverage on the need for skilled labor to support this growth, with dealers and manufacturers focusing on experience, education and certifications of potential new hires.  However, finding individuals with... more »
  • What you don’t know about your website photographs might cost you
    Imagine you come into the office one spring day and find a letter on your desk from an attorney. The letter claims you are using his client’s photograph on your website without permission—either pay several thousand dollars or risk a six-figure lawsuit. Is the claim is legitimate? Your website may have hundreds of pictures, the majority of which came from a manufacturer’s... more »
  • Out of curiosity, I did a random Google search for “door and window dealers.” My search results all displayed the two words in reverse, defaulting to “window and door dealers” instead. No surprise, really. Windows seem to always trump doors. That’s just how we—and consumers—are programmed.     Does this mean that window replacement is a better... more »
  • Window & Door magazine is now accepting entries for the Crystal Achievement Awards through May 27. This prestigious awards program provides manufacturers the opportunity to highlight their most innovative products and practices.   While there are many outstanding achievements worthy of recognition, it’s important to realize that the nomination must reflect the creativity and... more »
  • What the U.S. Supreme Court’s stay of the Clean Power Plan means for the fenestration industry
    On Oct. 23, 2015, the U.S. Environmental Protection Agency released the final version of the “Carbon Pollution Emission Guidelines for Existing Stationary Sources: Electrical Generation Units” 80 Fed. Reg. 64,662, also known as the “Clean Power Plan.” The CPP’s unwieldy official title only hints at the complexity of this 303-page regulation. It consists not only of... more »
  • Three tips to stop hackers
    Website hacking isn’t something that only happens to big companies. Every week, my office receives at least half a dozen calls from local small business owners that need help fixing a hacked website and the volume of these calls appears to be increasing. Despite common perception, hackers don’t only want to hack large e-commerce sites to access financial data. Many small business... more »
  • The potential impact of the ASHRAE 189.1/IgCC merger on residential products
    At the present time, a merger of International Code Council International Green Construction Code and American Society of Heating, Refrigerating and Air-Conditioning Engineers 189.1, Design of High Performance Buildings, except Low-Rise Residential Buildings, is occurring. The resulting document will be referred to as the 2018 edition of ASHRAE 189/IgCC. Although the intent of both are somewhat... more »
  • Threshold to the outdoors
    Bringing the outside in has never been more tempting to homeowners with the variety of options on the market today. Whether multi-panel and multi-slide doors that blur the lines between inside and outside space, or traditional patio doors that provide a threshold to the outdoors suit the homeowner’s style, there’s something for everyone. Here, browse the latest styles dealers can add... more »
  • Installation tips for doors
    Does your installed product operate smoothly? (Image courtesy of the author.) Doors are generally more challenging to install than windows. While many basics are similar, such as wall interface, true alignment, and the fact that both either swing or slide, some factors are very different. Doors are commonly larger and heavier and have to stand up to much more frequent operation and... more »