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  • Submit your information for the March/April issue
    Fill out my online form. var w1tnqd5q15yr1gl;(function(d, t) { var s = d.createElement(t), options = { 'userName':'windowanddoor', 'formHash':'w1tnqd5q15yr1gl', 'autoResize':true, 'height':'1562', 'async':true, 'host':'wufoo.com', 'header':'show', 'ssl':true}; s.src = ('https:' == d.location.protocol ? 'https://' : 'http://') + 'www.wufoo.com/scripts/embed/form.js'; s.onload = s.... more »
  • When it comes to successfully marketing your company, your domain name matters—a lot. Domain names have an extraordinary impact all over the internet in regard to click-through rates, search and social media results, referring links, branding and even offline advertising. While changing your domain name will affect SEO and related matters in the short term, if your current domain name isn... more »
  • Several weeks ago, I stumbled upon an old Window & Door article that questioned the end of independent distributors. The article was written in 2004 and our world has greatly changed in the last decade. E-commerce is booming. This gave me pause. Are distributorships on the way out?  Fortune recently reported statistics that indicate consumers are now making more than 51 percent of... more »
  • It is commonly said that holidays can bring out the worst in people. However, I choose to focus on how the holidays bring out the very best in all of us. With the blessings we said at Thanksgiving behind us and with Hanukkah and Christmas right around the corner, we’re at that magical time of the year where we’re inundated with good cheer and warm, happy feelings.   But why does... more »
  • Window & Door presents a compilation of the most-clicked news stories of 2016 from WindowandDoor.com and WDweekly. U.S. Window and Door Sales to Increase in 2016Window sales could increase by 7.9 percent to $11.5 billion during 2016 and door sales could increase by 5.5 percent to $15.0 billion. Unit sales are expected to increase to 91 million windows and 120 million doors this year,... more »
  • Shopping for windows and doors is rarely defined as a simple process. The options can be daunting, and more often than not, customers leave the process tired and apathetic. This must change to increase the positive referrals that the industry needs to thrive. As discussed in last week’s Talk, the often overwhelming and lengthy pricing process is a big part of the problem. Even though... more »
  • Window & Door invites all window and door companies exhibiting at the upcoming International Builders' Show in Orlando to submit product information for a special product preview that will run exclusively on windowanddoor.com and in WDweekly. Fill out the information below by Friday, December 23 to be included. Please note: We will only feature one product per company. Only IBS... more »
  • When it comes to estimating, why not both?
    One of the most important precursors to landing a sale in the window and door industry is providing a good price estimate. Unfortunately, giving any price at all can be a monster feat. When paper-based catalogs are the exclusive pricing tool, salespeople curate at least a basic understanding of how much different elements of a window or door treatment could cost. They’re likely able to... more »
  • The saying goes, "there is no silver bullet in marketing." As few marketing efforts yield measurable returns, I believe this is true. Even so, every marketing effort FeneTech executes has expectations associated with it. Tradeshows are a large part of FeneTech's marketing efforts, and consume much of our marketing budget. Therefore, during each show where we exhibit, we have high... more »
  • When asked what I love most about my job (and there's a lot), I always say "our members!" These amazing industry representatives strive to make a positive impact on our industry, and that was never more evident than at GlassBuild America last month. With a wide spectrum of beautiful receptions, incredible displays and continuing education, I'd like to extend a few shout-outs to just a... more »