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  • According to a recent Window & Door study, 60 percent of manufacturers plan to modernize and increase efficiency in 2015. Second on the priority list in terms of where they will invest is expanding production capacity. In terms of what types of products manufacturers plan to add to their lines, 33 percent of surveyed manufacturers will introduce windows that meet the new v6.0 Energy Star... more »
  • Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors. According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely to... more »
  • Editor’s note: This column is the first in a two-part series on the new AAMA 103-14a Procedural Guide for Certification; read part two here. At the end of 2014, the American Architectural Manufacturers Association published a new standard for the processes required to establish and support AAMA certification of a window or door product. The Procedural Guide for Certification, AAMA 103-14a,... more »
  • Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
  • Dealers work to train sales teams, homeowners as new guidelines take effect
    For many dealers across the country, getting up to speed on the Energy Star v6.0 specification will be among their New Year’s resolutions. As of January 1, 2015, manufacturers must use the v6.0 product specification when labeling products for the North-Central, South-Central, and/or Southern Climate Zones. Manufacturers may continue to use the v5.0 product specification for the Northern... more »
  • Employment trends took a positive turn among window and door manufacturers and dealers in 2014, according to the results of our Industry Pulse survey. Fifty three percent of survey respondents increased their workforce in 2014, while 40 percent maintained their current staff. Only 7 percent of survey participants decreased their staff last year. (See Figure 7) This confers with—and, perhaps... more »
  • 33 percent of surveyed manufacturers will introduce windows that meet the new v6.0 Energy Star requirements
    In addition to the improved market conditions, dealers and manufacturers predict 2015 will see an uptick in purchases in general, with homeowners investing more in upscale or higher-end items. Results from the Pulse study confirm that most industry professionals anticipate an increase in sales for all products—budget and luxury (see Figures 4A and 4B)—but foresee a bigger increase on... more »
  • New Construction and Remodeling Among industry trends that had a positive impact on business for dealers in 2014, increased remodeling and replacement activity played the largest role. A substantial number of window and door dealers also cited the overall improvement in the new construction market as having a positive impact. (See Figure 2A) Manufacturers, too, cite these same trends as positive... more »
  • At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »
  • Forecasts are a tricky business—just ask your friendly local weather person about what the public expects from him or her. But forecasting isn’t necessarily about making a wrong or right assumption. It’s about setting reasonable expectations for the future based on qualified research of past trends and potential indicators. It’s about analyzing the clues around us and... more »