Latest Articles in All

  • PGT Industries
    The Challenge: PGT’s goal for its product literature was to “simplify the consumer’s purchase decision and our dealers’ selling process,” explains Todd Antonelli, vice president, sales and marketing, for PGT. The company wanted to “lead consumers down a logical decision path of selecting a product that best suits their needs, budget and project scope.... more »
  • Brochures and Photo Idea Book, NanaWall Systems
    The Challenge: “With over 20 products within three families used in both residential and commercial applications, our challenge was to effectively communicate our benefits,” says Matt Thomas, marketing manager, NanaWall Systems. “The second challenge was to provide the right amount of information when demanded.” The Winning Solution: “Taking cues from how our... more »
  • Magnaline Hardware, Panoramic Doors
    The Challenge: Panoramic Doors wanted to make it easier for users to operate folding doors while at the same time reducing the manufacturing costs for those doors. “The greatest obstacle to producing an affordable wide-span door system was the high cost associated with the excessive hardware,” says Alan Rees, designer and CEO of Magnaline. The Winning Solution: The supplier... more »
  • Monterey Series, C.R. Laurence Co.–U.S. Aluminum
    The Challenge: CRL-U.S. Aluminum wanted to create a door solution that not only provided an aesthetically pleasing, seamless transition from indoors to outdoors but also resistance to undesirable weather conditions. The Winning Solution: The Monterey Bi-Folding Glass Wall System “creates transformative living spaces that, without interruption, provide spectacular views and striking... more »
  • Magnaline Panoramic Doors Folding System, Panoramic Doors
    The Challenge: Panoramic Doors sought a way to create a budget-friendly folding door system. The Winning Solution: The resulting folding door system uses Panoramic’s Magnaline hardware (a winner in this year’s Most Innovative Door Component category) that “eliminates the need for hinges, bolts and locks, which in turn, reduces hardware costs and man-hours. The end result... more »
  • Suntuitive, Pleotint LLC
    The sun glares through the window without Suntuitive (left). The room on the right is cool and glare-free with Suntuitive in place. The Challenge: Finding a way for consumers to increase the energy efficiency of their homes while optimizing comfort and views. The Winning Solution: A thermochromic interlayer technology, Suntuitive serves as a laminate in an IG unit. On sunny days, in... more »
  • RoboClean, GED Integrated Solutions
    The Challenge: “We were not only challenged to develop the ‘next generation’ in vinyl cleaning technology, we also wanted it to be unlike anything developed over the last several decades,” says Tim McGlinchy, executive vice president of engineering, research and development, and NxWare at GED Integrated Solutions. The team believed the machine  would need to... more »
  • VistaLuxe Collection Launch, Kolbe & Kolbe Millwork Co.
    The Challenge: Create an integrated marketing program for the launch of the new Vistaluxe Collection “that embraces and magnifies the contemporary aesthetic of the market we are targeting,” says Cindy Bremer, director of marketing for Kolbe & Kolbe. Specifically targeting architects, Kolbe needed to develop tools to make it easy to select, learn about, and specify VistaLuxe... more »
  • Targa Product Launch, CGI Windows and Doors Inc.
    The Challenge: CGI has long been recognized as a manufacturer of hurricane windows and doors that meet the strictest Miami-Dade impact standards, but the introduction of its Targa product line represented a slight departure for the manufacturer. The challenge was to bring a product to market that represented a new direction for a well-established company: a new line of energy-efficient,... more »
  • GlassBuild America 2013 Tradeshow Campaign, Quanex Building Products
    The Challenge: To provide a tradeshow experience unlike any other and get the most out of attending GlassBuild America 2013, Quanex wanted to create a content-driven, tailored marketing approach and robust tradeshow program. The Winning Solution: Quanex focused its efforts on creating a digital experience for its customers and tradeshow attendees. In-booth GlassBuild America 2013 Tradeshow... more »