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  • Getting plenty of visitors to your site, but not many conversions? Here are three simple steps that will turn your website into a conversion machine. #1: Include Prominent Calls to Action A good website presents solutions for visitors and provides a way to take action on those solutions. This is called a “call to action.” Display a prominent CTA at the top right hand corner of each... more »
  • Next month, the Window & Door Dealers Alliance will launch Window & Door Dealer Days at GlassBuild America: The Glass, Window & Door Expo. The event not only addresses dealer-related business topics through education, but offers much more. For one, attendees will experience some of the newest window and door products first hand in the 4,400 square foot Dream Showroom pavilion. We... more »
  • Capitalize on market growth at GlassBuild America and Window & Door Dealer Days
    Higher demand doesn’t automatically translate to higher profits. As the construction market continues to ramp up, fenestration manufacturers need to ensure they are prepared to take advantage of growth and aren’t overrun by it, industry officials say. To capitalize on growth, companies should consider investing in new tools and equipment, fostering and maintaining partnerships with... more »
  • GlassBuild America will showcase the latest products and services to meet the needs of the changing market. In addition to the Innovative Product Pavilion—which showcases latest innovations in performance and efficiency, design innovation, sustainability, new technology, and solar integration—there are several new product launches to be unveiled on the show floor. View the Products more »
  • You might be wondering: why should I join WDDA? Or, is it worth me taking time away from my business, and what can I possibly learn that I haven’t already seen or heard? I’d like to take this opportunity to address those commonly asked questions here. The WDDA understands the concerns of dealers and, over the past several years, the Alliance has focused on getting specialty window and... more »
  • IN THE LAST ISSUE of Window & Door magazine, we took readers on a tour of some of the most impressive showrooms across the country to get excited and inspired for the Dream Showroom—a 4,400-square-foot pavilion at Window & Door Dealer Days at GlassBuild America that will feature residential windows and doors from the industry’s leading suppliers. Our exploration... more »
  • Understand the emerging generations and their impact on business
    Editor’s Note: GlassBuild America attendees will have the opportunity to hear generational expert Cam Marston address this subject during the NGA\WDDA Keynote Breakfast on Thursday, Sept. 17. Millennials and Generation X—they are changing the workplace and the way companies do business. However, their definitions of success, and their expectations from the workplace, are different... more »
  • As temperatures happen to rise, so, too, do new home sales. On June 4, the National Association of Home Builders,, reported new home sales up 6.8 percent in April over March, at a 517,000 seasonally adjusted annual rate. The average pace of new home sales for the first quarter of 2015 was 25 percent higher than in April 2014. AAMA’s 2014/2015 U.S. National Statistical Review and... more »
  • Our discussion this month focuses on the specific requirements for residential replacement windows found in the 2015 International Residential Code, International Energy Conservation Code and International Existing Building Code. These international codes require any repairs or alterations to an existing building to comply with the requirements of the applicable code for new construction. This... more »
  • “…and a few moments after the Countess had broken the traditional bottle of champagne on the bows of the noble ship, she slid slowly and gracefully down the slipway, entering the water with scarcely a splash.” Ambiguity can add humor to communication (see above), but in the workplace, when we’re dealing with thousands of dollars of product, ambiguous terms and phrases can... more »