Latest Articles in All

  • There are many different steps involved in paving the road to a sale—providing superior products and services, marketing them as such, listening to the customer, identifying specific needs, and so on. But it’s of paramount importance to cultivate trust. Customers want to know that they can trust that the product will perform as promised, that the business will be around and thriving... more »
  • As the housing market expands, window dealers and manufacturers are seeing a continued desire for energy-efficient products from their customers. In fact, a recent report from the National Association of Home Builders states that a whopping 84 percent of millennials, who are now entering the housing market, are willing to pay 2 to 3 percent more for an energy-efficient home, as long as they... more »
  • Fenestration is the backbone of many businesses that are supplemented by other, usually exterior-related, products. In networking with many dealers in the Window and Door Dealers Alliance at GlassBuild America each fall, a common question that comes up is, what else do you sell. This is a natural question for many reasons. Dealers may be in search of more product variety because they already have... more »
  • While some forms of online advertising such as pay-per-click ads can provide a quick return on investment, most people still choose local businesses through good, old-fashioned search results. And, they do so particularly on Google, which commands about 75 percent of the market. Thus, keeping your site near the top of local search engine results pages (SERPs) is key to being a leader in your... more »
  • The Clean Power Plan, set to be released by the Environmental Protection Agency this summer, is a sweeping set of regulations designed to reduce total U.S. carbon emissions by 30 percent by 2030. The fenestration community should take note, as one of the hallmarks of this new plan is a “beyond the fence line” approach to reducing carbon emissions. According to a draft version of the... more »
  • Three keys to successfully adding new equipment
    In order to successfully integrate equipment, it’s critical to think through every piece of the process. It starts even before specifying equipment and soliciting quotes. The first step is to identify the problem the equipment will solve. Improved ergonomics, enhanced craftsmanship and/or increased production output are all good examples of issues machinery can solve. Make sure you have a... more »
  • Key factors to creating an ideal retail space
    This fall, fenestration dealers will gather at Window & Door Dealer Days to see new products, network with peers and participate in educational sessions designed to improve their profitability. The focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows and doors from the industry’s... more »
  • There are a few specific areas that have a large impact on the integration of new equipment into the production cycle. Rob Macaulay and Mitchell Heckbert, Urban Machinery, have the following tips for each of the critical areas. Machine Acceptance Often referred to as “factory run off,” once the machine build is complete, schedule one to two days to visit your supplier’s... more »
  • As a window and door dealer, do you ever find yourself wondering any of the following: Could some processes be easier? Why do certain issues continue to be a problem? Am I the only one facing them? What adjustments could make my business more profitable? If any of these questions are familiar, you’re not alone. Fortunately, there’s a place you can go for answers. Window & Door... more »
  • In my visits to member businesses, I ask a lot of “why?” questions as I observe the setup. In factories, I notice the workflow, tidiness, safety precautions, machinery in use, inventory capacity, and whether or not the owner or manager taking me on the tour greets workers by name. I ask why they chose this or that and I ask myself, would I want to work here if I weren’t so... more »