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  • How UX is changing how we think about everything
    The UX Honeycomb by Semantic Studios helps formalize the characteristics of a valuable user experience. See more at semanticstudios.com. User Experience—understanding user needs to help create products and services that provide meaningful experiences to customers—has become a big deal to many of today’s leading brands. With the internet as such a powerful means of how... more »
  • Eleven Must-Know Installation Tips From the Field
    Quality window installation involves more than following a series of steps. It also requires using the proper installation method for the application with the proper supplemental products and in the proper sequence. This may or may not be specifically spelled out. For either case, here are some tips from the field that will help installation go smoothly. Be familiar with the Standard... more »
  • Permanent labeling of windows considered by ICC members
    When you buy a car in the U.S., it is marked with a permanent number known as the Vehicle Identification Number. The VIN can be used to provide a lot of information about the vehicle, including its manufacturer, model, original features, service, accident history, etc. Proposals requiring a similar, permanent mark on all residential and commercial exterior windows and doors installed in the U.S.... more »
  • Browse the latest offerings from leading window manufacturers. Plus, brush up on the key selling points dealers can communicate to their customers.
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  • Did you know a new law is making it easier for a warrantor to effectively communicate its warranty to consumers? This change in the law is designed to protect consumers but may very well influence the law for sales of non-consumer products. The E-Warranty Act amends the Magnuson-Moss Warranty Act, a federal statute that mandates requirements for warranties provided for consumer products. (... more »
  • Tracking the competition could help boost your local rankings
    Former U.S. President Herbert Hoover called competition "the incentive to progress." It might seem like a little less incentive would be handy when you're dealing with heavy local competition, but understanding your competitors is actually incredibly valuable. Competitive research is critical to success, particularly when it comes to search engine optimization.   Organic local... more »
  • If you read any trade newsletters or magazines, you’ve seen the positive news and forecasts for industry growth over the next couple of years. You’ve probably seen equal coverage on the need for skilled labor to support this growth, with dealers and manufacturers focusing on experience, education and certifications of potential new hires.  However, finding individuals with... more »
  • What you don’t know about your website photographs might cost you
    Imagine you come into the office one spring day and find a letter on your desk from an attorney. The letter claims you are using his client’s photograph on your website without permission—either pay several thousand dollars or risk a six-figure lawsuit. Is the claim is legitimate? Your website may have hundreds of pictures, the majority of which came from a manufacturer’s... more »
  • Out of curiosity, I did a random Google search for “door and window dealers.” My search results all displayed the two words in reverse, defaulting to “window and door dealers” instead. No surprise, really. Windows seem to always trump doors. That’s just how we—and consumers—are programmed.     Does this mean that window replacement is a better... more »
  • Window & Door magazine is now accepting entries for the Crystal Achievement Awards through May 27. This prestigious awards program provides manufacturers the opportunity to highlight their most innovative products and practices.   While there are many outstanding achievements worthy of recognition, it’s important to realize that the nomination must reflect the creativity and... more »