Latest Articles in All

  • In 2009, I joined the Window and Door Dealers Alliance to network with other dealers and suppliers to better understand the business. The information we WDDA members share is invaluable; we discuss efficient dealer operations, more effective marketing, and better sales management, along with improved selling programs. The WDDA staff provides information regarding government agency regulations and... more »
  • Editor’s Note: This article is the first in a two-part series. Part two, appearing in the May 2014 issue, will address strategies manufacturers and resellers can use to improve communication via their websites. Over the course of the past 20 years, the window and door industry has moved from a predominantly “business-to-business” model to more of a “business-to-consumer... more »
  • The May issue of Window & Door will feature the inaugural "Top Specialists" list, highlighting dealers and distributors of windows, doors, skylights, sunrooms and related products for the new construction, remodeling and replacement markets. Ranked by sales volume, these companies are indeed true "specialists." They aren't manufacturers; they aren't home improvement... more »
  •  A window and door dealer that I interviewed the other day said, “We always show up for appointments on time and customers are surprised by that.” The emphasis on the latter half of that sentence is my own: I can’t believe that after a decade of writing about the building industry, of watching home improvement shows, of reading articles and books and talking with remodelers... more »
  • At my company, we work with a lot of window and door businesses, and I make a point of telling my clients that an online marketing campaign can never be static. It has to be dynamic; it has to evolve based upon sudden changes at Google, the new ways people are accessing online information, and so on.     The online world works fast — faster than we could have imagined. That's how... more »
  • The 2014 fensterbau/frontale trade show took place in Nuremberg, Germany, March 26-29. Nearly 800 exhibitors, 40 percent of which were international, gathered to show their products and machinery for windows, doors and facades. Following are snapshots from the show floor. Machinery, equipment and software Windows, doors and skylights Colors and cladding  Machinery, equipment and software... more »
  • During a replacement installation, the installer is likely the only trade on the job, and he or she controls the quality of the finished project. But the existing condition of the structure, fenestration or components can limit installers’ ability to do their job properly if conditions won’t accommodate good installation practices. To make matters worse, industry instructions for many... more »
  • My wife grew up learning to cook under her mom’s mentorship. She followed recipes, starting with the basics, before tackling more challenging dishes. Today, she rarely uses a recipe, and believe me I am never disappointed.    On occasion, if Jenn wants to take on an unfamiliar dish, she’ll reach for a favorite cookbook and follow a recipe. This prepares her for what to... more »
  • I recently read “How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.” A common theme among respondents regarding the success of a blog is the importance of relationship building. As social media expert Carol Lynne Rivera puts it, “[You] need to be involved in getting to know people–other bloggers and business people, commenters, subscribers, Twitter and... more »
  • After several rounds of revisions and stakeholder feedback, the Environmental Protection Agency issued the final criteria for Energy Star Version 6.0 for Windows, Doors and Skylights this January. It traces a two-year path of give-and-take between the EPA and the fenestration industry, culminating in a challenging, yet―compared to the initial draft―reasonable compromise. While the window criteria... more »