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  • In a modern marketing space dominated by short attention spans and immediate gratification, the former king of the advertising castle—the TV commercial—has seemingly been overthrown by a younger, faster medium we all hail as the almighty Internet ad. Couple this transition with the advent of DVRs in the late ’90s and we get a good picture of the hurdles TV ads have been... more »
  • This summer, the Environmental Protection Agency issued label guidance for identifying window, door and skylight products that meet Energy Star Version 6.0 requirements. Section I of the document outlines labeling of products; Section II describes the proper use of display unit labels; and Section III presents guidelines for use of labels on packaging that obscures product labels. Guidelines for... more »
  • In 2014, homeowners who are interested in window and door services do a lot of online research. And, they’re far more likely to select a dealer that clearly conveys credibility in a variety of ways. Some key ways to do so: Create a clear “About Us” pageThis isn’t the place to merely plop in a couple of brief biographical sentences. Instead, make sure this section clearly... more »
  • Did you know that October is National Energy Awareness month? It’s also the month when we bring awareness to issues including breast cancer, AIDS, lupus and CyberSecurity. And on a much less serious note, October is National Book Month, Adopt-A-Shelter-Dog Month, and Vegetarian Awareness Month… and that’s just to name a few of the causes that are recognized, celebrated and/or... more »
  • As I explain in my most recent From the Field column, in new construction, a “rough opening” is specified via the called-out window size and then framed accordingly. For replacement, however, a rough opening that already exists is used to suggest a replacement product frame size. However, that’s not the only dimensional reference. When measuring for full-frame replacement, we... more »
  • "Rough opening” is a regular part of our terminology. Yet, the requirements and variations are not often fully understood. This lack of comprehensive knowledge can lead to both improperly installed windows and ordering errors. A good rough opening is the foundation of a proper installation, and in the case of replacement, the reference for ordering replacement products.  ... more »
  • Whirlpool Corp. took action and successfully made its case to U.S. Representatives Bob Latta (R-OH) and Peter Welch (D-VT) that a manufacturer of Energy Star products is entitled to protection from private claims or rights of action under state or federal law relating to liability arising out of the disqualification of a product from Energy Star. As a result, Latta-Welch introduced HR 4856, the... more »
  • This year’s ICC code development process focuses on two key areas: the revision of the 2012  International Green Construction Code and the pilot of the cdpACCESS program. In the June/July issue of Window & Door, I questioned the future viability of the IgCC. Despite rumors circulating within the ICC community at press time, however, there is no specific news to report. Yet, the... more »
  • As fenestration products have evolved to encompass greater numbers and combinations of operator types, materials and performance criteria, their governing standard has grown substantially. Consider this: In the 25 years since the advent of the first truly material-neutral, performance-oriented standard—AAMA 101-88—the scope has grown from 44 pages referencing 14 operator types and 45... more »
  • As an online marketing expert specializing in window and door companies, I repeatedly hear one question from prospective clients: Should our company invest in pay-per-click advertising? Actually, the question isn’t always phrased that way because not everyone understands what PPC actually is. Sometimes the question is, “Are those ads that show up on search pages worth it?”... more »