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  • Editor’s note: This article is the second in a two-part series. Part one appeared in the March/April 2014 issue on Page 26.   In the March/April issue, I emphasized the importance of using websites to provide information to consumers regarding your company’s products as a means to help protect itself against potential legal action. While there is no promise that an individual... more »
  • The exact mix of ingredients in Coke wouldn’t be so secret if The Coca-Cola Co. had to fill out one of the new Health Product Declaration forms that building product manufacturers are facing. And many manufacturers are voicing concern that their own proprietary formulations might be forced down the disclosure path posed by HPD. The HPD is a standardized format for reporting a building... more »
  • Recently I spoke with several successful dealers to glean some sales conversion strategies. I spent a long time talking with Brian Elias, owner of Hansons, which does nearly $60 million in window, door, roofing and siding sales—“in one of the worst markets in the country,” he says: “Detroit.” One of the things that Elias attributes to his success—99... more »
  • When I presented replacement challenges in the March/April issue, I focused mostly on full-frame replacement. Most agree this is by far the most difficult replacement scenario. Requirements for structural performance, and stopping air infiltration and water intrusion, depend on the installation, but are even more difficult to satisfy in this case. In many circumstances, however, full-frame... more »
  • Full-frame replacement represented nearly half of my replacement business, and I replaced many windows without the help of manufacturer’s instructions for a variety of reasons: replacement instructions didn’t exist, the brick façade prevented access, there was no membrane behind the façade or I encountered a combination of these circumstances. I developed techniques to counter these... more »
  • Window & Door will present its Crystal Achievement Awards in the September 2014 issue. These awards honor outstanding achievements in window and door product technology, manufacturing and marketing.  And we want to hear from you!  Download a nomination form now. We recognize the work of many firms often goes unnoticed or underappreciated. Don’t let... more »
  • I have a call to action for you: Make sure your window and door website has a clear call to action! This is one of the most important aspects of any business website, and yet it's one of the most often ignored. Your website isn't just there to "be there." It's not there to simply provide contact information and link to your manufacturers. It's there to convert visitors into qualified... more »
  • While still a relatively new tactic for marketers, social media advertising is clearly growing in popularity as companies test the waters to determine the return on investment. Results have been mixed, and as with any marketing tactic, it’s always wise to consider your own company’s objectives before launching a new campaign of any kind to decide the best way to spend your budget. How... more »
  • AWP Windows & Doors   Product Lines: Aluminum and vinyl windows and doors Headquarters: Medley, Fla. Employees: 140 Website: www.awpwindowsanddoors.com General information: Founded as Yale Ogron Manufacturing, the company has been manufacturing windows and doors since 1958. Operating under the AWP Windows & Doors name, it is now a subsidiary of Deerpath Holdings, after Trulite... more »
  • I recently ate lunch at a New York City icon:  Union Square Café.  The food, service and ambiance was almost perfect—a considerable feat when you consider the number of great restaurants in Manhattan and its yearly list of failures.  Union Square was Danny Meyer’s first restaurant, opened in 1985, in what is now a universe of Meyer greats in New York and beyond. His... more »