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  • Millennials and Generation X are changing the workplace and the way companies do business. Employers and managers need to understand the attitudes and expectations of these generations so they can best work with each. Millennials, born between 1980 and 2000, are children of the Baby Boomers, and generally, just like their parents, are not content to do things “the way they’ve always... more »
  • Good communication with your installers is important, but good communication between you, the installer, and your customer is even more so. That’s Not What I Meant, my latest column, discusses a costly communication lesson I learned the hard way. It wasn’t the first time, and it probably won’t be the last but ultimately, the experience reduced errors. During my installing days,... more »
  • The October/November 2015 issue of Window & Door will include information on the products to be displayed during Win-door North America and the WMA Annual Convention & Tradeshow, taking place this fall. If your company is exhibiting at either or both of these shows, please complete the submission form below. If you have questions, please contact Emily Thompson, editor, at ethompson@glass.... more »
  • Getting plenty of visitors to your site, but not many conversions? Here are three simple steps that will turn your website into a conversion machine. #1: Include Prominent Calls to Action A good website presents solutions for visitors and provides a way to take action on those solutions. This is called a “call to action.” Display a prominent CTA at the top right hand corner of each... more »
  • Next month, the Window & Door Dealers Alliance will launch Window & Door Dealer Days at GlassBuild America: The Glass, Window & Door Expo. The event not only addresses dealer-related business topics through education, but offers much more. For one, attendees will experience some of the newest window and door products first hand in the 4,400 square foot Dream Showroom pavilion. We... more »
  • Capitalize on market growth at GlassBuild America and Window & Door Dealer Days
    Higher demand doesn’t automatically translate to higher profits. As the construction market continues to ramp up, fenestration manufacturers need to ensure they are prepared to take advantage of growth and aren’t overrun by it, industry officials say. To capitalize on growth, companies should consider investing in new tools and equipment, fostering and maintaining partnerships with... more »
  • GlassBuild America will showcase the latest products and services to meet the needs of the changing market. In addition to the Innovative Product Pavilion—which showcases latest innovations in performance and efficiency, design innovation, sustainability, new technology, and solar integration—there are several new product launches to be unveiled on the show floor. View the Products more »
  • You might be wondering: why should I join WDDA? Or, is it worth me taking time away from my business, and what can I possibly learn that I haven’t already seen or heard? I’d like to take this opportunity to address those commonly asked questions here. The WDDA understands the concerns of dealers and, over the past several years, the Alliance has focused on getting specialty window and... more »
  • IN THE LAST ISSUE of Window & Door magazine, we took readers on a tour of some of the most impressive showrooms across the country to get excited and inspired for the Dream Showroom—a 4,400-square-foot pavilion at Window & Door Dealer Days at GlassBuild America that will feature residential windows and doors from the industry’s leading suppliers. Our exploration... more »
  • Understand the emerging generations and their impact on business
    Editor’s Note: GlassBuild America attendees will have the opportunity to hear generational expert Cam Marston address this subject during the NGA\WDDA Keynote Breakfast on Thursday, Sept. 17. Millennials and Generation X—they are changing the workplace and the way companies do business. However, their definitions of success, and their expectations from the workplace, are different... more »