Latest Articles in All

  • whyskylights.com, Velux America
    The Challenge: To inspire and educate consumers about Velux’s skylight products and installation. “For years, Velux has provided homeowners with very detailed information about the features and benefits of skylights. But in analyzing our web presence, we found that many consumers still had basic questions about pricing, installation, which skylights best serve different areas... more »
  • www.lacantinadoors.com, LaCantina Doors Inc.
    The Challenge: “Our challenge was to improve upon our visual presentation, navigation and user-friendly experience while introducing two new product categories,” says LaCantina Doors President Lee Maughan. The Winning Solution: By redesigning the home page to incorporate video and rollover content and strategically implementing uniform architecture across our entire product... more »
  • www.vinylvisions.net / www.trimquick.com, TrimQuick, a VinylVisions Co.
    *There is a tie in this category The Challenge: “In this age of multiple browsers and personal devices, creating websites that maintain continuity across all the different platforms is challenging,” says Dan Bidwell, president, VinylVisions. With more than 500 different products and color options, TrimQuick wanted to make what the company calls “a very simple product line... more »
  • www.innovativeglasscorp.com, Innovative Glass Corp.
    *There is a tie in this category The Challenge: Helping site visitors—especially those unfamiliar with the products—comprehend Innovative Glass Corp.’s three dynamic technologies: switchable glass products such as LC Privacy Glass, SPD SmartGlass and sunlight responsive SolarSmart Glass. “Our website is meant to change people’s reactions to our products from... more »
  • PGT Industries
    The Challenge: PGT’s goal for its product literature was to “simplify the consumer’s purchase decision and our dealers’ selling process,” explains Todd Antonelli, vice president, sales and marketing, for PGT. The company wanted to “lead consumers down a logical decision path of selecting a product that best suits their needs, budget and project scope.... more »
  • Brochures and Photo Idea Book, NanaWall Systems
    The Challenge: “With over 20 products within three families used in both residential and commercial applications, our challenge was to effectively communicate our benefits,” says Matt Thomas, marketing manager, NanaWall Systems. “The second challenge was to provide the right amount of information when demanded.” The Winning Solution: “Taking cues from how our... more »
  • Magnaline Hardware, Panoramic Doors
    The Challenge: Panoramic Doors wanted to make it easier for users to operate folding doors while at the same time reducing the manufacturing costs for those doors. “The greatest obstacle to producing an affordable wide-span door system was the high cost associated with the excessive hardware,” says Alan Rees, designer and CEO of Magnaline. The Winning Solution: The supplier... more »
  • Monterey Series, C.R. Laurence Co.–U.S. Aluminum
    The Challenge: CRL-U.S. Aluminum wanted to create a door solution that not only provided an aesthetically pleasing, seamless transition from indoors to outdoors but also resistance to undesirable weather conditions. The Winning Solution: The Monterey Bi-Folding Glass Wall System “creates transformative living spaces that, without interruption, provide spectacular views and striking... more »
  • Magnaline Panoramic Doors Folding System, Panoramic Doors
    The Challenge: Panoramic Doors sought a way to create a budget-friendly folding door system. The Winning Solution: The resulting folding door system uses Panoramic’s Magnaline hardware (a winner in this year’s Most Innovative Door Component category) that “eliminates the need for hinges, bolts and locks, which in turn, reduces hardware costs and man-hours. The end result... more »
  • Suntuitive, Pleotint LLC
    The sun glares through the window without Suntuitive (left). The room on the right is cool and glare-free with Suntuitive in place. The Challenge: Finding a way for consumers to increase the energy efficiency of their homes while optimizing comfort and views. The Winning Solution: A thermochromic interlayer technology, Suntuitive serves as a laminate in an IG unit. On sunny days, in... more »