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  • Measure your progress by keeping score of what works and what doesn't. Spend more time, money and resources on what works to become the Company of Choice. Evaluate your progress on a monthly, quarterly, semi-annual, and annual basis. Another good exercise is to reflect on where you were three, five or even 10 years ago. This assessment of your progress will give you a reality check. Also, set up... more »
  •   Encourage your employees to brag about you as the Company of Choice. Give your employees total permission to promote your company. Help them to appreciate the value of powerful marketing and promotion. Discuss new promotional ideas with them and get their feedback. Explain your marketing strategies to them so that they feel involved in the process. Give permission to your vendors and trade... more »
  • Air conditioners started humming last week in my neck of the woods, so it seemed like a good time to share a pet peeve of mind—window air conditioner units. My neck of the woods—New York City—has some stately old brownstones, adorned frequently with beautiful old windows. These windows obviously don’t get the respect they deserve in many cases, because the homeowner is... more »
  • New finish options are in demand, and will not be going away
    White has long dominated the vinyl window market, but that may be changing. Technologies for adding interior and exterior color have evolved to the point virtually any color or design can appear on vinyl, depending upon which technology is used. More importantly, suppliers suggest, a slower housing market and growing demand from more discriminating consumers are convincing manufacturers to look... more »
  • Manufacturers can find many options to suit their performance and processing requirements
    Since the mid-1990s, composites have made huge inroads in the window, door and architectural moulding industries. Their low maintenance, unprecedented strength and resilience have made these materials too good to ignore. They also offer another advantage important in today’s building industry—“green” appeal. While they are produced using petrochemicals, composites are... more »
  • The emphasis must be on service, say two vinyl window manufacturers experienced in the game
    The business of installing replacement windows is evolving as the line between a manufacturer’s role and a dealer’s role continues to get blurrier. Some vinyl window manufacturers started with or grew into a business model that includes installing its own products. And, over the years, numerous window dealers—particularly in the replacement market—have decided that in... more »
  • Considerations for choosing a window system able to meet requirements and appeal to consumers
    Consumer interest in impact windows and patio doors continues to grow. This trend—spurred on by changes to building codes and demands by insurers—has given manufacturers of all sizes the impetus to launch their own lines of impact products. But what should a vinyl window and door maker take into consideration before doing so? For a window or door to be called an impact-resistant... more »
  • Being proactive provides more options and helps align the long-term interests of the owner with the long-term direction of the company
    Too often, business owners spend their time working in the business rather than on the business. When the time comes to transition—whether that means turn the company over to the next generation, seeking new investors or selling altogether—they’re shocked at the amount of work involved. Moreover, these business owners generally leave themselves too few options and don’t... more »
  • There. I did it. I’ve been meaning to do it for a year or more but I finally got around to clicking my way through a series of reservations and itineraries. I’d like to think that my inspiration is more goodwill than sheer curiosity, but regardless of the motive—I’m going to tour New Orleans. I want to know how business is going and how the rebuilding effort is progressing... more »
  • Over the years, I’ve heard many people say, “We offer the complete package…,” talking about their companies’ products and services. No matter what they’re offering, whether they were a manufacturer, distributor or dealer, that could have been true, and could still be true, depending on the market or customers they serve. Still for many window and door... more »