Latest Articles in THE TALK...

  • Several weeks ago, I stumbled upon an old Window & Door article that questioned the end of independent distributors. The article was written in 2004 and our world has greatly changed in the last decade. E-commerce is booming. This gave me pause. Are distributorships on the way out?  Fortune recently reported statistics that indicate consumers are now making more than 51 percent of... more »
  • It is commonly said that holidays can bring out the worst in people. However, I choose to focus on how the holidays bring out the very best in all of us. With the blessings we said at Thanksgiving behind us and with Hanukkah and Christmas right around the corner, we’re at that magical time of the year where we’re inundated with good cheer and warm, happy feelings.   But why does... more »
  • Shopping for windows and doors is rarely defined as a simple process. The options can be daunting, and more often than not, customers leave the process tired and apathetic. This must change to increase the positive referrals that the industry needs to thrive. As discussed in last week’s Talk, the often overwhelming and lengthy pricing process is a big part of the problem. Even though... more »
  • When it comes to estimating, why not both?
    One of the most important precursors to landing a sale in the window and door industry is providing a good price estimate. Unfortunately, giving any price at all can be a monster feat. When paper-based catalogs are the exclusive pricing tool, salespeople curate at least a basic understanding of how much different elements of a window or door treatment could cost. They’re likely able to... more »
  • The saying goes, "there is no silver bullet in marketing." As few marketing efforts yield measurable returns, I believe this is true. Even so, every marketing effort FeneTech executes has expectations associated with it. Tradeshows are a large part of FeneTech's marketing efforts, and consume much of our marketing budget. Therefore, during each show where we exhibit, we have high... more »
  • When asked what I love most about my job (and there's a lot), I always say "our members!" These amazing industry representatives strive to make a positive impact on our industry, and that was never more evident than at GlassBuild America last month. With a wide spectrum of beautiful receptions, incredible displays and continuing education, I'd like to extend a few shout-outs to just a... more »
  • Ron Crowl of FeneTech Inc. and Angela Dickson of AAMA share their post-show thoughts and perspectives on GlassBuild 2016 for this week's Talk. Read on to see what each appreciated about this year's event. From Ron Crowl's blog: Tradeshows are a large part of FeneTech's marketing efforts, and consume much of our marketing budget. Therefore, during each show where we exhibit, we have high... more »
  • The day is finally here: the day all of the campaign calls, ads, posts and mailers stop. From this day into the foreseeable future, we will instead be inundated with election analysis.  The term “election fatigue” has been used almost as much the adjective “unprecedented” in relation to this historic race. But indeed, the two go hand-in-hand. There is so much to... more »
  • The sun was hot, the breeze was refreshing, and the air was extremely dry in the middle of the barren, desolate desert. Las Vegas is a city of lights, entertainment and diversity—and that’s just what was offered at this year’s GlassBuild America event held at the Las Vegas Convention Center. More than 430 companies were set up and situated around the center, ranging from glass... more »
  • While catching up from being out of the office is never fun, last week at Window & Door Dealer Days and GlassBuild America was more than worth it for all of us who showed up for two days of nonstop networking. I was inspired by the sense of community I witnessed during the event. Dealers from across the country sat in groups to discuss their ongoing struggles with hiring, job training, and... more »