Latest Articles in THE TALK...

  • When it comes to estimating, why not both?
    One of the most important precursors to landing a sale in the window and door industry is providing a good price estimate. Unfortunately, giving any price at all can be a monster feat. When paper-based catalogs are the exclusive pricing tool, salespeople curate at least a basic understanding of how much different elements of a window or door treatment could cost. They’re likely able to... more »
  • The saying goes, "there is no silver bullet in marketing." As few marketing efforts yield measurable returns, I believe this is true. Even so, every marketing effort FeneTech executes has expectations associated with it. Tradeshows are a large part of FeneTech's marketing efforts, and consume much of our marketing budget. Therefore, during each show where we exhibit, we have high... more »
  • When asked what I love most about my job (and there's a lot), I always say "our members!" These amazing industry representatives strive to make a positive impact on our industry, and that was never more evident than at GlassBuild America last month. With a wide spectrum of beautiful receptions, incredible displays and continuing education, I'd like to extend a few shout-outs to just a... more »
  • Ron Crowl of FeneTech Inc. and Angela Dickson of AAMA share their post-show thoughts and perspectives on GlassBuild 2016 for this week's Talk. Read on to see what each appreciated about this year's event. From Ron Crowl's blog: Tradeshows are a large part of FeneTech's marketing efforts, and consume much of our marketing budget. Therefore, during each show where we exhibit, we have high... more »
  • The day is finally here: the day all of the campaign calls, ads, posts and mailers stop. From this day into the foreseeable future, we will instead be inundated with election analysis.  The term “election fatigue” has been used almost as much the adjective “unprecedented” in relation to this historic race. But indeed, the two go hand-in-hand. There is so much to... more »
  • The sun was hot, the breeze was refreshing, and the air was extremely dry in the middle of the barren, desolate desert. Las Vegas is a city of lights, entertainment and diversity—and that’s just what was offered at this year’s GlassBuild America event held at the Las Vegas Convention Center. More than 430 companies were set up and situated around the center, ranging from glass... more »
  • While catching up from being out of the office is never fun, last week at Window & Door Dealer Days and GlassBuild America was more than worth it for all of us who showed up for two days of nonstop networking. I was inspired by the sense of community I witnessed during the event. Dealers from across the country sat in groups to discuss their ongoing struggles with hiring, job training, and... more »
  • Nicole Harris, CEO of the Window & Door Dealers Alliance and its sister organization, the National Glass Association, frequently asks this question of our staff, and I’ve found it very helpful when it comes to prioritizing my work. Admittedly, my nighttime worries are sometimes small, like how I’m going to find time in my schedule for a specific meeting. But most of the time, they... more »
  • Having been a guest speaker at window and door tradeshows several times, including at Window & Door Dealer Days, I’m greatly looking forward to attending this year’s event in Las Vegas next week, October 19-21. At previous events, I’ve spoken at length about internet marketing techniques that work best for W&D businesses, such as website conversions, pay-per-click... more »
  • Editor’s Note: Marcus Sheridan, “The Sales Lion,” is One of Inc. Magazine's 25 Top Social Media Speakers and will present the keynote address at this year’s Window & Door Dealer Days event, held at GlassBuild America. Sheridan will provide Dealer Days attendees with actionable ideas to grow their own businesses during his keynote on October 19 at 10:30 a.m. For more on... more »