Latest Articles in THE TALK...

  • Many people think of Pinterest as a social media site where users exchange recipes, funny memes and fashion tips. However, it’s also an effective marketing channel for small-to-medium sized businesses. Pinterest enjoys a huge membership—active users grew 111 percent in the second half of 2014. Marketers who want to tap into that traffic should maintain a presence on the social media... more »
  • People ultimately choose to do business with people they like. In business, likeability is extended to include liking the usefulness and functionality of the product being sought, liking the company that produces or provides the goods and services, and liking the point-of-contact, go-to person from whom they made the purchase. Here are three ways to develop your likeability: 1. Be accessible and... more »
  • We now live in a world of smartphones and tablets. Sure, laptops still get plenty of use and desktop computers are still hanging around, although sales dropped a full 10 percent in 2014. But, by and large, people want portability in their computing. Whether the device of choice is a tablet, smartphone or even a smartwatch, most people have gotten used to using apps for many personal needs. But I... more »
  • With the end of the first quarter of the New Year quickly approaching, many window and door manufacturers and dealers are implementing new marketing strategies, seeking out new industry trends and configuring their expansion rates for 2015. The industry has been on a rise with the help of the improvement in the home market, and 2015 appears to be an innovative and rewarding year for the industry... more »
  • One window design trend in recent years is a movement toward a “narrow, flat, pre-punched appendage around the entire perimeter through which we drive nails to anchor the fenestration to the wall structure.”  You may be wondering why I’m being so abstract in terming this component. I choose to because there is no one term and I want you to consider what you would naturally... more »
  • Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  Safe... more »
  • Is outsourcing an option to labor shortages?
    In Window & Door’s recently published article, “The Industry Pulse,” many dealers and manufacturers indicated positive growth in the last year. But, positive growth has brought with it certain challenges—one of which is finding qualified workers. According to The Associated General Contractors (also cited in the Window & Door coverage), “83 percent of... more »
  • I recently listened to an episode of NPR’s TED Radio Hour that brought about a different perspective on the topic of success. Mike Rowe, former host of the Discovery Channel’s “Dirty Jobs,” who is currently filming the second season of “Somebody’s Gotta Do It” for CNN, gave this advice in his TED Talk: don’t follow your passion. He cites the... more »
  • I just returned from the AAMA industry conference held last week in Fort Lauderdale. I arrived a day early—the same day my home city of Memphis was being pounded by an ice storm and completely shut down for the next two days. The conference, on the other hand, was just cranking up. As I texted images back and forth to my wife (hers of ice, mine of sand), it was almost humorous trying to... more »
  • In the opening lines of his keynote address to the attendees of this week’s AAMA conference in Fort Lauderdale, comedian Kenn Kington joked about the endless proliferation of choices and how they complicate even the simplest of activities. We have so many choices,” he observes, “that we are solving problems nobody has.” In a more serious tone, he noted that so many... more »