Latest Articles in THE TALK...

  • With the activation of Energy Star Version v6.0 just around the corner (Jan. 1, 2015, for all but the Northern Zone), we will be pulling up new qualifying criteria tables for U-factor, SHGC and now Air Leakage. For anyone who has not yet read the new version, the meat of it is in these tables. Beyond that, is much else new? Indeed. New for Energy Star v6.0 is Section 3D: Installation... more »
  • While most of the population will spend this week and next finalizing Thanksgiving menus and plans—and trying not to get too far ahead of this holiday by focusing on next month’s festivities—we are already entrenched in the New Year, planning the January/February issue. As part of our coverage, we’ll continue the discussion on Energy Star 6.0 that Rich Walker started in... more »
  • At trade shows, exhibitors put their best foot forward, displaying the most glamorous options and premium products they have in their lines. Turns out, this isn’t just a wow factor or a foot-in-the-door tactic to lure attendees into their booths. These higher-end products are reportedly seeing an increase in demand, according to exhibitors at the recent AMD Annual Convention and The... more »
  • Yelp has become the default option homeowners check out for third-party reviews. Plus, both Bing and Yahoo Local now pull reviews directly from Yelp, which has greatly expanded its power, making it, by far, the most influential online review platform. It’s safe to say that getting hit by a number of negative reviews—legitimate or otherwise—can be extremely damaging to your... more »
  • In my latest From the Field column, I discuss the challenge of consistently estimating replacement jobs for different home conditions. The practice in our industry is to specify a base rate for a certain type of replacement (insert or full frame, for instance). This assumes reasonably accessible openings and sizes. Add-ons are then identified and bid by a qualified, experienced estimator. The... more »
  • In a modern marketing space dominated by short attention spans and immediate gratification, the former king of the advertising castle—the TV commercial—has seemingly been overthrown by a younger, faster medium we all hail as the almighty Internet ad. Couple this transition with the advent of DVRs in the late ’90s and we get a good picture of the hurdles TV ads have been... more »
  • In 2014, homeowners who are interested in window and door services do a lot of online research. And, they’re far more likely to select a dealer that clearly conveys credibility in a variety of ways. Some key ways to do so: Create a clear “About Us” pageThis isn’t the place to merely plop in a couple of brief biographical sentences. Instead, make sure this section clearly... more »
  • Did you know that October is National Energy Awareness month? It’s also the month when we bring awareness to issues including breast cancer, AIDS, lupus and CyberSecurity. And on a much less serious note, October is National Book Month, Adopt-A-Shelter-Dog Month, and Vegetarian Awareness Month… and that’s just to name a few of the causes that are recognized, celebrated and/or... more »
  • As I explain in my most recent From the Field column, in new construction, a “rough opening” is specified via the called-out window size and then framed accordingly. For replacement, however, a rough opening that already exists is used to suggest a replacement product frame size. However, that’s not the only dimensional reference. When measuring for full-frame replacement, we... more »
  • For the second week in a row, I find myself surrounded by really smart people. I listened to dealers share their insight at the WDDA Dealers Forum last week, and heard even more ideas being volleyed between professionals at this week’s AAMA Fall Conference. Between the two events, I got high-centered on a recurring theme: industry jargon. The more time you spend in an industry, the more you... more »