Latest Articles in THE TALK...

  • One window design trend in recent years is a movement toward a “narrow, flat, pre-punched appendage around the entire perimeter through which we drive nails to anchor the fenestration to the wall structure.”  You may be wondering why I’m being so abstract in terming this component. I choose to because there is no one term and I want you to consider what you would naturally... more »
  • Window & Door Dealer Days will debut this fall in Atlanta, where the focal point of the new event will be the Dream Showroom, a 4,400-square-foot pavilion on the GlassBuild America tradeshow floor featuring residential windows, doors and related products. Like the name implies, the Dream Showroom is designed to inspire dealers looking for ideas to upgrade their retail spaces.  Safe... more »
  • Is outsourcing an option to labor shortages?
    In Window & Door’s recently published article, “The Industry Pulse,” many dealers and manufacturers indicated positive growth in the last year. But, positive growth has brought with it certain challenges—one of which is finding qualified workers. According to The Associated General Contractors (also cited in the Window & Door coverage), “83 percent of... more »
  • I recently listened to an episode of NPR’s TED Radio Hour that brought about a different perspective on the topic of success. Mike Rowe, former host of the Discovery Channel’s “Dirty Jobs,” who is currently filming the second season of “Somebody’s Gotta Do It” for CNN, gave this advice in his TED Talk: don’t follow your passion. He cites the... more »
  • I just returned from the AAMA industry conference held last week in Fort Lauderdale. I arrived a day early—the same day my home city of Memphis was being pounded by an ice storm and completely shut down for the next two days. The conference, on the other hand, was just cranking up. As I texted images back and forth to my wife (hers of ice, mine of sand), it was almost humorous trying to... more »
  • In the opening lines of his keynote address to the attendees of this week’s AAMA conference in Fort Lauderdale, comedian Kenn Kington joked about the endless proliferation of choices and how they complicate even the simplest of activities. We have so many choices,” he observes, “that we are solving problems nobody has.” In a more serious tone, he noted that so many... more »
  • I received a note last week in response to our recent Energy Star Education article from Nick Bottaro of Bottaro Associates, expressing how pleased he was to read that industry professionals are comfortable with the “bar being raised again with regard to the efficiency of fenestration products.” He writes: “Those of us who were in on the ground floor, back in the mid-1990s,... more »
  • Improving the page-load time on your website might not sound like the most exciting tool in your window and door marketing game plan. However, a fast-loading site is one of the greatest advantages you can have over your competitors. According to surveys by industry experts Akamai and Gomez.com, almost half of Internet users expect a site to load in two seconds or less, and they’re likely to... more »
  • At last week’s International Builders Show in Las Vegas, many conversations about marketing and new trends in windows and doors took an inevitable turn toward the latest challenge for the industry: millennials. Specifically, how to market to them, what trends they’re attracted to, and how to get them to participate in the housing market were among the topics of choice. As it’s... more »
  • “Mobile” is a word everyone knows, but it has a specific meaning regarding online marketing. But what exactly does mobile mean in this context and how can you optimize your website for mobile devices? Responsive DesignMobile refers to the way potential customers are receiving information online via mobile devices, such as smartphones and tablets. Not only did sales for this category... more »