Latest Articles in THE TALK...

  • I recently ate lunch at a New York City icon:  Union Square Café.  The food, service and ambiance was almost perfect—a considerable feat when you consider the number of great restaurants in Manhattan and its yearly list of failures.  Union Square was Danny Meyer’s first restaurant, opened in 1985, in what is now a universe of Meyer greats in New York and beyond. His... more »
  • The May issue of Window & Door will feature the inaugural "Top Specialists" list, highlighting dealers and distributors of windows, doors, skylights, sunrooms and related products for the new construction, remodeling and replacement markets. Ranked by sales volume, these companies are indeed true "specialists." They aren't manufacturers; they aren't home improvement... more »
  •  A window and door dealer that I interviewed the other day said, “We always show up for appointments on time and customers are surprised by that.” The emphasis on the latter half of that sentence is my own: I can’t believe that after a decade of writing about the building industry, of watching home improvement shows, of reading articles and books and talking with remodelers... more »
  • At my company, we work with a lot of window and door businesses, and I make a point of telling my clients that an online marketing campaign can never be static. It has to be dynamic; it has to evolve based upon sudden changes at Google, the new ways people are accessing online information, and so on.     The online world works fast — faster than we could have imagined. That's how... more »
  • My wife grew up learning to cook under her mom’s mentorship. She followed recipes, starting with the basics, before tackling more challenging dishes. Today, she rarely uses a recipe, and believe me I am never disappointed.    On occasion, if Jenn wants to take on an unfamiliar dish, she’ll reach for a favorite cookbook and follow a recipe. This prepares her for what to... more »
  • I recently read “How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.” A common theme among respondents regarding the success of a blog is the importance of relationship building. As social media expert Carol Lynne Rivera puts it, “[You] need to be involved in getting to know people–other bloggers and business people, commenters, subscribers, Twitter and... more »
  • Like many Americans this year, I am about to take on a home renovation project. And I am both excited and terrified at the prospect.    To ease myself into the remodeling process, I recently attended a local home & garden show, where I was greeted by seemingly thousands of companies: from window dealers to full-scale remodelers to specialty businesses. First on my list: three new... more »
  • At Woodland Windows & Doors in Roselle, Ill., affirmation is king. It started in 1969 when founder and patriarch, John Mariotti, said, "Yes, I can sell that," when asked to be the specialty dealer for a national window brand. And it has carried through—literally—to the present day on the side of the company’s 10 trucks. Like a dealer’s showroom, the... more »
  • In Window & Door’s 2014 Industry Pulse, dealers and manufacturers agreed that changes in materials pricing would present the biggest challenge this year in terms of external factors. What about internal business challenges? In my experience as a senior editor of Remodeling magazine―where for nearly a decade prior to joining Window & Door I covered everything from legal issues and... more »
  • In the May 2013 issue of Window & Door, we explored the growing “indoor outdoor living” trend, a trend that was increasingly visible at the International Builders’ Show this year. Folding, sliding, swinging―you name it―large, multi-panel door systems that connect homeowners with the natural environment were on display in full force. First-time IBS exhibitor LaCantina Doors... more »