Latest Articles in THE TALK...

  • In a modern marketing space dominated by short attention spans and immediate gratification, the former king of the advertising castle—the TV commercial—has seemingly been overthrown by a younger, faster medium we all hail as the almighty Internet ad. Couple this transition with the advent of DVRs in the late ’90s and we get a good picture of the hurdles TV ads have been... more »
  • In 2014, homeowners who are interested in window and door services do a lot of online research. And, they’re far more likely to select a dealer that clearly conveys credibility in a variety of ways. Some key ways to do so: Create a clear “About Us” pageThis isn’t the place to merely plop in a couple of brief biographical sentences. Instead, make sure this section clearly... more »
  • Did you know that October is National Energy Awareness month? It’s also the month when we bring awareness to issues including breast cancer, AIDS, lupus and CyberSecurity. And on a much less serious note, October is National Book Month, Adopt-A-Shelter-Dog Month, and Vegetarian Awareness Month… and that’s just to name a few of the causes that are recognized, celebrated and/or... more »
  • As I explain in my most recent From the Field column, in new construction, a “rough opening” is specified via the called-out window size and then framed accordingly. For replacement, however, a rough opening that already exists is used to suggest a replacement product frame size. However, that’s not the only dimensional reference. When measuring for full-frame replacement, we... more »
  • For the second week in a row, I find myself surrounded by really smart people. I listened to dealers share their insight at the WDDA Dealers Forum last week, and heard even more ideas being volleyed between professionals at this week’s AAMA Fall Conference. Between the two events, I got high-centered on a recurring theme: industry jargon. The more time you spend in an industry, the more you... more »
  • When I got my first job offer years ago, one of the biggest upsides in my six-week-old college graduate eyes was the opportunity to travel to Las Vegas, where I could spend my precious days off gambling and soaking up the desert sun. Fast forward through almost a dozen years of trade shows—a fair share of them at the Las Vegas Convention Center—and the allure of the city has... more »
  • In preparation for the Dealers Forum in Las Vegas next week, I have had the opportunity to work with several leaders in the window and door industry to develop the educational sessions. And I'm excited about the final lineup. This year's forum will address "how tos" for everything from converting website visitors to customers, to lead generation, to improving your sales and marketing... more »
  • First, I promise that the Talk will not devolve into a running commentary on my home improvement projects; however, as I continue to renovate my home exterior, more questions arise relating to our industry. My hope is that my experience can provide insight into the consumer experience, so please bear with me. I promise to share before-and-after photos. After successfully selecting a skylight... more »
  • As you’ve read from some of my writings, I’ve predicted specific challenges ahead for the future of the replacement industry – even in this month’s From the Field column. I’ve done this in an effort to bring awareness to the industry, not alarm it. I’m simply suggesting that we prepare. As part of my conclusion in this latest article, I suggest we have to keep... more »
  • As part of its Dealers of the Year program, Window & Door recognizes window and door dealers and distributors for excellence in the areas of marketing, customer service, showroom design and more. The deadline for nominations for the 2014 awards program has been extended to this Friday, August 15, and we want to hear from you! I know there are a tremendous number of innovative, successful... more »