Latest Articles in THE TALK...

  • This past weekend I had the opportunity to attend my 35th high school reunion. Since graduating in 1981, my 75 classmates and I have managed to come together every five years—truly a testament to the bonds of our friendship.  During the evening, we learned whose parents have passed on, whose children have married and had babies of their own, whose jobs have changed, and who has retired... more »
  • Window & Door is now accepting nominations for the Dealer of the Year Awards through Friday, August 19. Why should you care? This awards program, sponsored by the Window & Door Dealers Alliance, offers residential window and door retails the opportunity to be recognized in front of a national audience of their colleagues for overall leadership and efforts toward excellence in the areas of... more »
  • Your website’s page load speed is critically important to the effectiveness of your business website in two major ways: it contributes directly to visitors’ experiences and affects search engine optimization. Many visitors won't wait around for even an extra couple of seconds for a page to finish loading. Page speed matters to Google because it matters to visitors. Plus, how well your... more »
  • Quality window installation involves more than following a series of steps. It also requires using the proper installation method for the application with the proper supplemental products and in the proper sequence. This may or may not be specifically spelled out. For either case, here are some tips from the field that will help installation go smoothly.   Be familiar with the Standard... more »
  • We all know that social media is massively popular, but is it the best marketing option for your business? Do Facebook, Twitter, Instagram and SnapChat users browse window and door options when on their social media site of choice? For many years, getting likes and shares and adding friends or followers to your company’s social media pages was a popular tactic. But getting homeowners to... more »
  • In order to stay relevant, it seems companies have to be willing to go digital, especially given the younger generations roaming around with Apple products in hand, expecting accessible information at the swipe of a finger. But, the window and door industry seems to be lagging behind in some areas. For one, there are still many steps within the selling process that rely heavily on handwritten... more »
  • What the UK’s divorce from the EU could mean for the fenestration industry
    Last week, a new term was added to our vocabulary: Brexit. On June 23, UK voters weighed in on whether it should leave the European Union; a marginal 52 percent majority of the vote to leave won the referendum. In this thorough breakdown of the referendum, the BBC reported that the voter turnout was the highest for a UK-wide vote since 1992. As an immediate result of the referendum and British... more »
  • When I think about relationships, I first think about the bond I have with my immediate family. Undoubtedly, these three individuals forge the most significant and meaningful relationship in my life. I can only assume that the rest of the world also sees relationships through this familial lens. As I’ve matured, I have discovered that I tend to value relationships with everyone else outside... more »
  • Did you know a new law is making it easier for a warrantor to effectively communicate its warranty to consumers? This change in the law is designed to protect consumers but may very well influence the law for sales of non-consumer products. The E-Warranty Act amends the Magnuson-Moss Warranty Act, a federal statute that mandates requirements for warranties provided for consumer products. (... more »
  • Tracking the competition could help boost your local rankings
    Former U.S. President Herbert Hoover called competition "the incentive to progress." It might seem like a little less incentive would be handy when you're dealing with heavy local competition, but understanding your competitors is actually incredibly valuable. Competitive research is critical to success, particularly when it comes to search engine optimization.   Organic local... more »