Latest Articles in THE TALK...

  • I recently read “How to Promote Your Blog Content: 40+ Experts Share Marketing Tips.” A common theme among respondents regarding the success of a blog is the importance of relationship building. As social media expert Carol Lynne Rivera puts it, “[You] need to be involved in getting to know people–other bloggers and business people, commenters, subscribers, Twitter and... more »
  • Like many Americans this year, I am about to take on a home renovation project. And I am both excited and terrified at the prospect.    To ease myself into the remodeling process, I recently attended a local home & garden show, where I was greeted by seemingly thousands of companies: from window dealers to full-scale remodelers to specialty businesses. First on my list: three new... more »
  • At Woodland Windows & Doors in Roselle, Ill., affirmation is king. It started in 1969 when founder and patriarch, John Mariotti, said, "Yes, I can sell that," when asked to be the specialty dealer for a national window brand. And it has carried through—literally—to the present day on the side of the company’s 10 trucks. Like a dealer’s showroom, the... more »
  • In Window & Door’s 2014 Industry Pulse, dealers and manufacturers agreed that changes in materials pricing would present the biggest challenge this year in terms of external factors. What about internal business challenges? In my experience as a senior editor of Remodeling magazine―where for nearly a decade prior to joining Window & Door I covered everything from legal issues and... more »
  • In the May 2013 issue of Window & Door, we explored the growing “indoor outdoor living” trend, a trend that was increasingly visible at the International Builders’ Show this year. Folding, sliding, swinging―you name it―large, multi-panel door systems that connect homeowners with the natural environment were on display in full force. First-time IBS exhibitor LaCantina Doors... more »
  • Let me preface this Talk by saying that I didn’t choose the topic based solely on the opportunity to share this after-hours picture of the Window & Door staff at the International Builders’ Show last week. (Although really, how could I pass it up?) I chose the subject of social networking events because my curiosity was genuinely peaked about the role they play in the window and... more »
  • I'm in Las Vegas this week at the International Builders' Show, where I'm always struck by the sheer size of the event. Last year, IBS attracted upwards of 50,000 attendees, and judging by the activity on the trade show floor today, I'd say that number will be higher this year. One builder went so far as to tell me the show "looked like the good 'ole days." And while that's wishful... more »
  • At the start of each new year, January 1 presents a fresh opportunity to achieve greatness. Whether that means creating new strategies to achieve new objectives or tightening up tried-and-true tactics to increase earnings, the start of the new year brings with it a feeling of potential. At Power, one of our top priorities at the beginning of each year is recruitment. Developing a talent strategy... more »
  • At the end of 2013, I visited the J. Paul Getty Museum in Los Angeles. After wandering the grounds awhile, I walked inside and the first thing I saw was an exhibit called, At the Window: The Photographer's View. My first thought was, “I have to tell John about this.” The photographs were evocative, funny, pensive, thoughtful and a little startling. Art is supposed to make you... more »
  • Fenestration product performance is dependent on proper installation. This we all know, and continually preach to all of our clients, no matter what our role in this industry. We are taught this early on, and through the years, this point is reinforced through experiences―both good and bad.  Should a performance issue arise with the installation, the installers are the ones called in to... more »