Latest Articles in TIP OF THE WEEK

  • It seems counterintuitive, but great companies expand during slowdowns; they don't pull back. Remember, all competitors within an industry are dealing with the same challenges. As a result, the weakest of these organizations will be going out of business, losing critical funding and cutting operations, and/or letting go of critical but expensive assets and people. "All of these things open... more »
  • You're at a meeting or job interview. You've just answered a difficult question or made an important point and are met with an unmovable silence. You wait, growing a bit uneasy, but the room remains deafeningly still. Most candidates rush in to fill the void by talking a blue streak. They'll do anything to end the silence, so they begin to qualify and expand on their previous answer hoping to... more »
  • What is more expensive, a dollar now or twenty dollars three years from now? The timing of that question can influence the response, but in the end a company’s viewpoint must always be to the future. And, if future growth is the goal then the dollar now seems like a bargain. It is this precise issue that underlies quality control in any product manufacturing industry. Upfront expenses... more »
  • Next week, April 20-26, is National Window Safety Week—a great time for all window and door companies to reach out to the public with a message that can save lives. Many manufacturers have joined the campaign to educate people about the dangers of children playing around open windows with screens, as well as the important role windows play as a means of egress in a fire. What are some of... more »
  • These are the top ten ways to guarantee your new employee will start off on the wrong foot - possibly forever. Make sure a work area has not been created or assigned. (Let him sit in a hall or share a cube.) Schedule the new employee to start work while her supervisor is on vacation. Leave the new employee standing in the company reception area for a half hour while reception staff try to... more »
  • Sell aesthetics. Show homeowners how the choices they make–such as grids on windows–help enhance the look of the entire home, add curb appeal to their house and increase resale value. This week's tip contributed by Simonton Windows. Contact Kathy Ziprik, 304/428-1856 or kziprik@aol.com.   more »
  • Testing regulations and methods are being developed and implemented every day. Do you know what they are? Are you intimately familiar with their use, and more importantly, their abuse? Testing standards are valuable tools used by this industry to examine, investigate, and trace problems. Sometimes the tests are useful to exclude a product from consideration as a potential source of intrusion.... more »
  • Investigation and tracking of service calls can provide valuable data about your company’s operation. Excessive costs in a particular product line, component replacement, or problems encountered can provide early identification of potential problem areas. Regular review of the data, and a statistical breakdown over the service population, can present a global picture of the work your... more »
  • Instructions must be more than something that is thrown out with the cardboard. Care and use instructions are a company’s most direct contact with the end-consumer. Usually, a homeowner will have no need to contact the manufacturer of her windows or doors. That is a good thing. But that does not mean that the company should sit silently. Instructions directed to the homeowner can be... more »
  •   In today’s hectic world, sometimes it’s all we can do to keep up with the work we have. But taking a little time to document the work you do can pay dividends in future marketing efforts. Take pictures, get customer quotes, write a short case history and keep it all in a file. You never know when you might need that information – for your Web site, or a brochure, or a... more »