February 27, 2008
Highlighted Corporate Social Responsibility - Your donation can help enhance your company's reputation—improving standing with your current market, attracting investors, and building goodwill with your company's stockholders.
Positive Public Image - You donation can be publicized to create positive media exposure, motivate customer loyalty, and enhance your...
February 20, 2008
You know that a Web site is a powerful tool right? You know the Internet is often the first place people look for information, and that a Web site is an affordable way to establish a brand? You know all this, right?
Then what are you waiting for? If you can’t afford a slick, whiz-bang site, get one you can afford. If you’re worried about getting the look and content right, put it up...
February 13, 2008
Word of Mouth. Spread word-of-mouth information about the position availability, or eventual availability, to each employee so they can constantly look for superior candidates in their networks of friends and associates. Use trade show booth time to meet and get to know potential candidates as well as customers.
Take Advantage of Your Industry Contacts, Association Memberships and Trade...
February 6, 2008
You’ve found the perfect candidate, and now you want to reel them in. Perhaps you posted a salary range in your job ad; maybe you waited until the end of the interview process to directly discuss—or set—the salary.
Misunderstanding or miscommunication about salary can cause more trouble in the closing stages of the hiring process than anything else—the candidate wants...
January 30, 2008
It’s easy for customers to become overwhelmed by the myriad of new door choices on the market. In order to provide shoppers the best possible customer service, a seller must have the resources and expertise at hand to make the purchasing process as intuitive and stress-free as possible.
As the Internet is a leading source for information, be sure to direct your customers to the best...
January 23, 2008
Hiring the right employee comes down to three things: screening, screening, and screening. These tips will help you select the right applicant for the job.
Write a realistic job description.
Read résumés with a critical eye.
Perform background checks.
Conduct personality testing.
Screen over the phone prior to investing in an in person...
January 16, 2008
The only way to find out if candidates will be a good fit for your company is to ask a lot of questions to discover whether:
they possess a positive attitude
they have high energy
they are trustworthy and possess good character
they feel good about themselves and life
they take responsibility without making excuses
they desire to keep learning and hunger for growth
they are willing to follow...
January 9, 2008
Retention of talent often begins at the end of the process. Chances are, an employee who is walking out the door will be more honest and forthcoming than a person who still depends on your company for a paycheck. But in order to ensure truly effective exit interviews, a leader must establish a climate of trust long before he receives the letter of resignation. Often the exit interview is an...
January 6, 2008
I have recently been perusing dozens of resumes for a client that is hiring a salesperson. The consistent trait I see for nearly every salesperson is a lack of personal investment in his or her career. There is an old saying between two campers in the woods, “You don’t have to worry about being faster than the bear if you can be faster than the other camper.” Given the lack of...
January 2, 2008
If you do not know what a "normal" compensation package is in your industry, you have no point of reference about what to offer. You might be offering too much or not enough. Both extremes will end up costing you money. Many organizations perform salary surveys, including chambers of commerce, business associations and other agencies. Another useful way to better gauge industry...