Latest Articles in COLUMN

  • Editor’s note: This column is the first in a two-part series on the new AAMA 103-14a Procedural Guide for Certification; part two will be published in the March/April issue. At the end of 2014, the American Architectural Manufacturers Association published a new standard for the processes required to establish and support AAMA certification of a window or door product. The Procedural Guide... more »
  • Now that 2014 is in the rearview mirror, it’s time to turn our attention to the many opportunities for success in 2015. For window and door businesses, this is a great time to take advantage of the dynamic nature of online marketing. Things change quickly in this world, and while that can be scary for business owners resistant to change, it’s a great opportunity for those looking to... more »
  • Note: While the content of this installation of Code Arena may seem of more interest to the commercial side of the industry, the information is pertinent to those supplying the residential market in that the requirement is for an Emergency Escape and Rescue Opening in shelters that are only required to have one door. Typically, this would be provided by a residential window manufacturer that... more »
  • I vividly remember a specific encounter years ago when I stepped into a fenestration dealer’s sales office to order some full-frame window units for a replacement job. The units were round-top mulled combinations, so they required more attention than normal for proper sizing. The salesperson and I were only acquaintances. However, I was purchasing from him because he had referred this... more »
  • Tax Credits Poised to Receive Last Minute Stay of Execution
    Housekeeping activities such as legislative extensions of tax credits are typically among those that get lost amid the politics until the last moment for Congress, and 2014 was no exception. Some 50 tax credits worth almost $42 billion were among those who received the nick-of-time reprieve on December 3, 2014 when the House voted 378-46 to reinstate them retroactive throughout 2014, setting the... more »
  • Many of us are familiar with the role police and firefighters play within our communities. Police reduce crime. Firefighters put out fires. Both play a critical role in preserving the overall safety of the communities we live in. Many code officials view themselves as having a similar role within the communities they serve. They are the “Silent Defenders” who strive to prevent the... more »
  • TV advertising may be expensive and offer leads that are hard to track, but it still has its place in your marketing mix, particularly if you’re a larger company. “Many of my window and door industry clients are switching from TV to more direct-response advertising like the Internet,” says Welton Hong, founder of RingRing Marketing, www.ringringmarketing.com. “They know... more »
  • This summer, the Environmental Protection Agency issued label guidance for identifying window, door and skylight products that meet Energy Star Version 6.0 requirements. Section I of the document outlines labeling of products; Section II describes the proper use of display unit labels; and Section III presents guidelines for use of labels on packaging that obscures product labels. Guidelines for... more »
  • "Rough opening” is a regular part of our terminology. Yet, the requirements and variations are not often fully understood. This lack of comprehensive knowledge can lead to both improperly installed windows and ordering errors. A good rough opening is the foundation of a proper installation, and in the case of replacement, the reference for ordering replacement products.  ... more »
  • Whirlpool Corp. took action and successfully made its case to U.S. Representatives Bob Latta (R-OH) and Peter Welch (D-VT) that a manufacturer of Energy Star products is entitled to protection from private claims or rights of action under state or federal law relating to liability arising out of the disqualification of a product from Energy Star. As a result, Latta-Welch introduced HR 4856, the... more »