Latest Articles in COLUMN

  • Particularly in tough economic times, I’ve seen the brain trust for a window and door business expend an inordinate amount of effort trying to capture new sales and not enough time collecting on the past-due invoices from old ones. For many businesses, even a few late payments on accounts receivable can seriously crimp cash flow. Cash is your company’s lifeblood. Without it, the... more »
  • According to the Smithsonian, in the late 1700s, a large percentage of Europeans feared the tomato (a.k.a. “poison apple”) because people demonstrably got sick and died after eating them. It turns out that, because tomatoes are so high in acidity, when placed on then-common pewter tableware, the fruit would leach lead from the plate. This resulted in many deaths from what was, in... more »
  • In each of our regions, we become accustomed to “typical characteristics” of existing housing that affect our fenestration replacements. These include certain wall construction, exterior cladding materials, recurring window frame material, and physical sizes of the homes. This deceptively large triple located just below a 20-foot ceiling required an interior scaffold. (Images... more »
  • Every year, Window & Door magazine recognizes significant industry innovations and achievements. The Crystal Achievement Awards honor excellence in window and door technology, as well as in the components and machinery used to build those products. Also acknowledging the manufacturing and marketing behind the merchandise, a Crystal Achievement is a celebration and acknowledgement of the... more »
  • If you are getting plenty of visitors to your website, but not getting many conversions, there are some simple steps you can take to turn your visitors into customers. Because, at the end of the day, it is not about number of clicks to your website, but the number of leads that are generated. Implementing these eight simple suggestions can increase your window and door leads without spending any... more »
  • About 10 p.m. the evening of June 22, 2015, I learned I was under a tornado warning via both my local news station and a weather alert on my cell phone. The words “tornado warning” mean a tornado has either been spotted or is eminent. Those words, along with the lightning show going on outside my windows, convinced me to seek shelter. I live in a ranch home over a crawlspace. Not yet being... more »
  • Home ownership has long been the prime imperative for most households, but that may be changing. The number of new rental households has increased by 770,000 annually since 2004, according to the Harvard Joint Center for Housing Studies—the strongest 10-year stretch of rental growth since the late 1980s. The millennial generation will form more than 20 million new households between 2015 and 2025... more »
  • Every significant business has a multi-layered intersection with the risk inherent in the American legal system—product manufacturers and resellers especially. From the product perspective, lawyers who manage the risk at these layers require a knowledgeable connection between established legal issues and the nuances of the fenestration business. To be sure, there are a few areas you might want to... more »
  • You might be wondering: why should I join WDDA? Or, is it worth me taking time away from my business, and what can I possibly learn that I haven’t already seen or heard? I’d like to take this opportunity to address those commonly asked questions here. The WDDA understands the concerns of dealers and, over the past several years, the Alliance has focused on getting specialty window and... more »
  • As temperatures happen to rise, so, too, do new home sales. On June 4, the National Association of Home Builders, nahb.org, reported new home sales up 6.8 percent in April over March, at a 517,000 seasonally adjusted annual rate. The average pace of new home sales for the first quarter of 2015 was 25 percent higher than in April 2014. AAMA’s 2014/2015 U.S. National Statistical Review and... more »