Latest Articles in COLUMN

  • How long does it take for one to stop being an “outsider” in this industry? Three years? Five? A kindly marketing guy for an equipment supplier warned me when I started this job that if I stuck around for five years, I’d probably be a lifer. Well, the months and years are flying by and I can think of far worse places to be than the residential window and door industry. So maybe... more »
  • Two major goals drive most new product development—the desire to reduce hassles (for manufacturers, installers and end users) and the desire to reduce costs, and they do not have to be mutually exclusive.  In the last column I talked about getting out into the field and watching your customer’s customers install and use their fenestration products. This process is also known as... more »
  • There’s no doubt 2006 was a tough year for many in the window and door industry. The impact of the downturn in new housing was made clear by announcements of layoffs at year-end.  Of course, it wasn’t bad for everyone. Some regions—those less driven by speculative home buying—didn’t see the huge drops. Look to Western Canada and you’ll see markets in some... more »