Latest Articles in FEATURE ARTICLE

  • Nowhere to go but up? Execs weigh in on the year ahead.
    Despite apprehension regarding the fragile economy, window and door industry executives anticipate increased sales in the coming year, backed by moderate economic growth, according to the 2014 Industry Pulse, Window & Door’s exclusive annual survey. More than 50 percent of dealers and manufacturers surveyed said they expect to see moderate economic growth in the coming year, defined as... more »
  • Manufacturers and dealers discuss product mix, sales strategies, and investment opportunities
    The biggest regional differences are in the options that people want, not the growth pattern,” says Joe Guarino, president of Sunrise Windows. “Wood grains are strong in the Midwest; Texas and New England like white windows; and glass packages vary by geography, either to keep heat in, or keep cold out. And almost everyone wants narrow profiles that maximize window space.”... more »
  • A dealer must begin with a clear brand message and an understanding of these customers
    The high-end segment has experienced a bit of a rollercoaster ride over the past several years, with changes in customer profiles and behavior leaving many window and door companies revamping past marketing approaches. Having managed and consulted for a wide range of window and door brands and retailers, I’m speaking from extensive experience when I say that the industry’s execution... more »
  • GlassCraft Door Co. shows how artisanship and R&D work together
                More than 1,000 Speakeasy door features have been sold to date.    Had Glasscraft Door Co. offered its stylish Speakeasy door during Prohibition, more bootleg joints would have had their covers blown; it would have been tough to keep the locations secret with such an attractive and useful entrance feature. The Houston,... more »
  • Homeowners willing to embrace energy-efficient windows and doors…if the price is right
    Ask a half-dozen window and door manufacturers what defines a green product and you’re likely to receive as many different answers. What they all seem to agree on, however, is that residential customers— while increasingly open to green, and specifically energy-efficient, designs— are sensitive to cost increases unaccompanied by perceived value.    Jeld-Wen... more »
  • Trade data suggests more U.S. windows and doors are being exported
    Although the United States is a major worldwide player in the importing and exporting of doors and windows, the actual percentage of product involved in international trade is quite small compared to overall production. A look at trade data shows that of the value of total production, only about 2 percent of doors and windows produced are exported, and about 4 percent of those consumed are... more »
  •     A variety of equipment for fabricating glass, vinyl and aluminum will be at GlassBuild in Atlanta.   Window and door manufacturers, enjoying a rebound in the new construction and remodeling/replacement markets, are expected to make their way to Atlanta this fall for what will be a busy GlassBuild America: The Glass, Window & Door Expo. Organizers predict more... more »
  • As more consumers turn to the Web, dealers need to make sure people can find them
    If you own a window and door company of any size, you've likely found out that marketing your business in this digital age can be a confusing process. You could be a certified member of Mensa with an abiding interest in technology and still find yourself behind the eight ball in a hurry. That's because today's tech developments occur with such blinding speed that by the time you understand one... more »
  • Renewed consumer confidence driving demand for higher-priced, custom options
    There is excitement again among entry door manufacturers, thanks to strong sales in the new construction and replacement markets, and expectations of continued double-digit growth over the next three to five years. Adding to suppliers’ optimism is the reemergence of confidentconsumers willing to look at higher-priced options to customize their homes.     There has been a... more »
  • Suppliers report demand for equipment and software is on the rise as the window and door market continues to improve
    Spurred by an increase in window and door sales, manufacturers are showing increased willingness to invest in production operations. Orders for new equipment and systems are up, and suppliers expect greater demand going forward. “There is pent-up demand in nearly every area of the country and most every segment of the market,” says Morgan Donohue of Erdman Automation Corp., the... more »