Latest Articles in FEATURE ARTICLE

  • VistaLuxe Collection Launch, Kolbe & Kolbe Millwork Co.
    The Challenge: Create an integrated marketing program for the launch of the new Vistaluxe Collection “that embraces and magnifies the contemporary aesthetic of the market we are targeting,” says Cindy Bremer, director of marketing for Kolbe & Kolbe. Specifically targeting architects, Kolbe needed to develop tools to make it easy to select, learn about, and specify VistaLuxe... more »
  • Targa Product Launch, CGI Windows and Doors Inc.
    The Challenge: CGI has long been recognized as a manufacturer of hurricane windows and doors that meet the strictest Miami-Dade impact standards, but the introduction of its Targa product line represented a slight departure for the manufacturer. The challenge was to bring a product to market that represented a new direction for a well-established company: a new line of energy-efficient,... more »
  • GlassBuild America 2013 Tradeshow Campaign, Quanex Building Products
    The Challenge: To provide a tradeshow experience unlike any other and get the most out of attending GlassBuild America 2013, Quanex wanted to create a content-driven, tailored marketing approach and robust tradeshow program. The Winning Solution: Quanex focused its efforts on creating a digital experience for its customers and tradeshow attendees. In-booth GlassBuild America 2013 Tradeshow... more »
  • Quanex Building Products, IG Systems Cambridge, Ohio
    The new R&D center at the Cambridge, Ohio, Quanex plant The Challenge: To redesign the Cambridge, Ohio, facility so it would support the Quanex branding, while maintaining the quality and efficient production of the company’s solaredge tape technologies. Quanex also wanted to be able to use the facility as a pilot plant to test and refine new technologies. And, the company... more »
  • Interior Shade System, Marvin Windows and Doors
    The Challenge: “We identified a need for a designer shade system that was integrated into the window and door, allowed for a precise fit, didn’t protrude into the room, provided energy efficient glass specification, could be operated without opening the shades and wasn’t between the glass,” explains Christine Marvin, director of marketing at Marvin Windows and Doors... more »
  • VistaLuxe Collection, Kolbe & Kolbe Millwork Co.
                          The Challenge: “As the style of architecture and energy codes began to change, we saw demand for a product that went beyond the traditional style of the wood windows [available on] the market,” says Cindy Bremer, vice president of marketing for Kolbe & Kolbe Millwork Co. Rather than re-imagine or re-... more »
  • Servery, LaCantina Doors Inc.
                            The Challenge: LaCantina Doors saw a need for a larger, better functioning and more stylish pass-through kitchen window for indoor/outdoor entertaining. The Winning Solution: There is “growing demand for an indoor/outdoor kitchen experience,” says Lee Maughan, president, LaCantina Doors. “This... more »
  • Window and door manufacturer Soft-Lite shares lessons learned
    In February 2012, Gorell Windows & Doors in Indiana, Pa., went into receivership. In March, Soft-Lite, the window and door manufacturer located in Streetsboro, Ohio, purchased several of its machines and product lines, including the Armor Max Plus and Armor Impact Plus hurricane windows. By Memorial Day, “only three months after we’d met with the receiver, we’d moved the... more »
  • Whether natural or man-made, wood entry doors continue to gain market share
    When it comes to entry doors, insulated steel is still king. Yet wood, whether in its natural form or fiberglass replicate, continues to make headway. There is an “emphasis on natural materials…and the influence of nature” that’s driving homeowner purchases, says Keith Juhola, vice president, sales and marketing, ODL Inc. What’s also trending in entry doors? To hear... more »
  • GlassBuild America to promote new products, strategies for post-recession window and door industry
    The window and door industry is introducing new products at a rapid pace in response to more stringent energy efficiency standards and an increasingly discerning customer base. And while new equipment and software allow for the more efficient manufacture of these products, new business strategies are helping dealers close the sale. These advancements—both in terms of products and business... more »