Latest Articles in FEATURE ARTICLE

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    Photography that will help sell your products requires more than a good camera
    In the world of selling windows and doors, one rule should always apply–make your product the hero. Whether you’re designing a brochure, revamping a Web site, or promoting a new product line in an advertisement, the product must always be the focal point. In putting together printed or Web materials, too often manufacturers lose sight of the importance of a good promotional photograph... more »
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    Education remains key, but updated standards and WOCDs could help efforts to prevent child falls
    As a product safety engineer and leader of the product safety group for Andersen Windows, and administrator of the manufacturer's “Look Out For Kids” program, Kathy Coen is responsible for safety advocacy and injury prevention efforts. In 2000, her work led to a meeting with Kim Healey, founder of the Timothy Healey Foundation, a child safety advocacy organization named for Kim's son... more »
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    Understanding the basics can help a manufacturer upgrade its product line to meet tax credit and new Energy Star criteria
    With the impending changes to Energy Star and the .30/.30 tax credit requirements of the American Rescue & Recovery Act,  now, more than ever, fenestration manufacturers are looking at every option available for performance improvement and making product adjustments to take advantage of the sudden flurry of activity in the market. There are literally endless possibilities for designing... more »
  • Product development advances despite weak market and installation issues attract more focus
    Despite challenging economic conditions, suppliers say the impact-rated market is continuing to improve thanks to manufacturers’ R&D efforts. Mother Nature doesn’t care that the economy is a mess. Hurricanes do not decrease proportionally with the country’s GDP. In fact, as the 2009 hurricane and tropical storm season kicked off in June, the National Oceanic and... more »
  • Residential product shipments expected to decline once again in 2009, with gradual upturn beginning in 2010
    Continuing on the downward trend that started in 2006, window sales are expected to drop another 23 percent this year, according to a new report from the American Architectural Manufacturers Association and the Window & Door Manufacturers Association. Although stimulus programs on both the new construction and remodeling/replacement side may have an impact, the latest study... more »
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    Looking to push the envelope on performance, a committed CEO has emerged as the new face of the industry
     Two years ago, not many people in the industry had even heard the name Serious Materials. Today, everybody’s talking about the company. Even President Barack Obama. Kevin Surace, CEO of Serious Materials, doesn't view his company as competing on the window and door demand curve—he sees it moving with the green building curve. Earlier this year, workers at the former... more »
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    Big investments are few, but companies are adapting to stringent performance criteria in the market, and thinking about even stronger requirements on the horizon
    Following a period of little investment in new plants and production lines, window and door manufacturers are beginning to look again. Some see signs that sales are creeping up, but the primary driver is the need to upgrade window and door lines to meet new, more stringent performance criteria, including the new 30/30 minimums set for new tax credits, revised Energy Star criteria set to go in... more »
  • Move to JIT manufacturing can shift costs elsewhere without an integrated strategy
    Today, many window and door manufacturers find themselves in survival mode. To combat a decrease in demand, some are frantically trying to increase their sales, while others are searching for ways to augment profitability. The most successful companies are not looking to boost sales alone, they are also investing in proven cost cutting methods. Reducing overhead is an obvious path toward... more »
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    Suppliers see more screens becoming less visible altogether or retracting out of the way when they’re not needed
    Screens play a crucial role keeping insects out, but few would argue that they enhance the look of windows and doors. Two types of products enhancing that downside of screens are gaining momentum in the market. Emerging recently, but potentially transforming the market quickly, are screens designed to be less visible. “The word’s getting out,” says Alan Gray, VP of sales for... more »
  • Meeting higher standards will be essential to success
    From higher energy performance standards to continued consolidation, to moving past its reputation as the "cheap" window option, Window & Door looks at the 10 trends likely to shape the vinyl industry moving forward. Agree with the 30/30 provisions or not, you have to admit the stimulus bill sure pulled the window and door industry out of its economic coma. Manufacturers,... more »