Latest Articles in FEATURE ARTICLE

  • Presentation and display strategy should reflect products' quality and attributes
    Rolling travel bags and sleek cases can give salespeople a professional, pulled-together look when they walk into a home. Sales and Marketing are two words that are often connected in company structures, position titles or department names, but too often it seems like the marketing department and sales staff are from different worlds. What happens between a great marketing plan and the... more »
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    Boosting marketing and PR efforts during recession makes good companies great
    There is no news like good news–especially right now. You can’t open a newspaper or magazine without becoming depressed about the state of the economy. At times like this, is there really no good news to share or is it just overshadowed by a dark cloud of recession? Take note that many great companies were born from recession, including well-known empires, such as Proctor &... more »
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    Demonstrating the intangibles makes it easier to sell and upsell
    Consumers have new buying criteria, new performance expectations, and a savvy new attitude from the window research they perform on the Internet before the salesman come into the home. Many features that used to be the primary reason for selecting a window or door are being overridden by a product’s energy performance or green footprint. The recent passage of the stimulus bill has put an... more »
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    Pre-recession trends continue to gain some momentum in pre-hanger channel
    Some of the trends that were emerging or blossoming before the economy began to bottom out continue to define pre-hangers, even in the current economic environment. That’s not to say the economy isn’t having a big impact on this supply channel—it certainly is. But there are plenty of pre-hangers and millwork specialists that have adopted the attitude to keep on keepin’ on... more »
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    Manufacturers and distributors can find new opportunities with higher-end niche products
    Today’s economic climate has window and door fabricators and suppliers alike searching for new strategies to acquire additional market share in order to survive the financial turmoil. No single approach is likely to enable companies to reach that goal, but one area of the market that appears to be a target opportunity is the growing niche for European-style window and door products. These... more »
  • Looks still matter, but suppliers say window and door manufacturers are focusing more on function
    Window and door manufacturers are asking their hardware to do more. In today’s tight market, there’s a greater need for differentiation. That means increased emphasis on both function and style. Manufacturers are also looking at hardware that enables them to target new niches. Tilt/turn products are one example, and larger, wide-opening doors are attracting significant attention.... more »
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    Looks still matter, but suppliers say window and door manufacturers are focusing more on function
    Window and door manufacturers are asking their hardware to do more. In today’s tight market, there’s a greater need for differentiation. That means increased emphasis on both function and style.Manufacturers are also looking at hardware that enables them to target new niches. Tilt/turn products are one example, and larger, wide-opening doors are attracting significant attention.... more »
  • The tax credits included in President Obama's stimulus bill are causing quite a stir in the window and door industry. While most industry representatives are pleased with the $1,500 cap—as opposed to the previous tax credits of $200 for qualifying windows and $500 for qualifying doors—many are expressing concern about the wording of what products will qualify. The wording of the... more »
  • Focus group session makes clear that energy performance far outweighs other priorities, but other green considerations can't be ignored
    Most architects involved in the green building movement think windows, doors and skylights are “green.” That view was expressed at a recent focus group sponsored by Window & Door and Velux-America, although it was also evident that definitions and priorities are not yet firmly established when it comes to choosing green products. Organized by Market Resource Associates,... more »
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    Despite market downturn, New England-based manufacturer/distributor has continued to expand
    While many window and door companies have cut back on their operations in recent years, Harvey Building Products has bucked the trend. A long-time leader in the New England market, the regular Window & Door Top 100 manufacturer moved into a brand new window and door plant in New Hampshire in 2007 that was twice the size of its previous facility. It also branched out of its home territory,... more »