Latest Articles in FEATURE ARTICLE

  • Bolyard Lumber Changes with the Times
    The Bolyard Lumber team has embraced change with out-of-the-box thinking, evolving to better serve its long-time customers. The company transformed its hardware store into a specialty showroom to better compete against big box retailers. It’s tough to remain nimble as a company. When you’ve spent years making decent margins on what you’re good at, you sometimes wake up... more »
  • Penguin Windows Installs to the Letter
    For Penguin Windows, the installation is the culmination of the entire window replacement project. To handle the company's volume, the installation teams strive for consistency from job to job. Penguin Windows has made a machine out of window installations. Pumping out as many as 500 jobs per month, the Mukilteo, Wash., replacement window company knows that consistency is the ticket to... more »
  • Professional Builders Supply Walks the Walk on Customer Service from Top to Bottom
    Van Isley and Kevin Kusilek display the Professional Builders Supply customer commitment in their showroom, along with letters and accolades from satisfied customers. Whether in windows or doors or pretty much any product purchase, most consumers have felt the frustration of getting lost in the labyrinthine customer “service” department of a company, unable to get their... more »
  • Old Mission Showroom is Physical Manifestation of Company Itself
    Old Mission sales staff demonstrate windows and doors installed in simulated house settings. Jim Cesario, owner and president of Old Mission Windows, is a firm believer in the theory of “it takes a village” - at least when it comes to selling windows and doors. Cesario’s company has designed a showroom that mimics a village home setting, with separate buildings housing... more »
  • Heritage Door Kicks Niche up a Notch
    Heritage Door & Window focuses on replacement doors to help homeowners upgrade their entryways. Anthony DiCunto (left), owner, and Jason O'Hara, showroom manager, contend that doors require a different skill set than replacement windows and have built the business by offering focused product knowledge, pre-finishing services and quality installations. Most of the time in this... more »
  • Shepley Wood Product Aims for “Spark in the Eye” Customer Service
    Tony Shepley believes that in any retail transaction—at the bank, the grocery store, the coffee shop—you know within a matter of seconds how the transaction will go just based on the employee’s eye contact. “I want to look in someone’s eyes and see the spark and see that they’re willing to exceed my expectations,” he says. This few-seconds rule certainly... more »
  • Tips to protect manufacturers and dealers from improper field testing
    It is an ever-increasing occurrence in the window-and-door industry-a manufacturer or dealer receives notice that a field test has exposed a leak. The repercussions which may flow from this depend largely on how the leak-identifying field test was conducted and how the manufacturer or dealer reacts. A "properly" conducted field test can be loosely defined in a legal dispute as one which... more »
  • fea_mi_board.jpg
    Manufacturer launching new cellular product line targeting wood window buyers.
    With the MIyota way, boards around the plant allow workers to track performance and look for improvement. Chris Rothermel, assistant manager at MI's Gratz plant, says employees now embrace the concept. What does it take to be green? Like many other manufacturers, MI Windows & Doors has been working to answer that question. What it has discovered is that it had already taken some... more »
  • Plant.jpg
    Canadian manufacturer looks to woo new customers with good talk, and a good walk
    Window City is out on the dealer dating scene and ready to commit. Having served the greater Toronto area for more than 15 years, the Vaughan, Ontario-based window and door manufacturer has invested millions of dollars to automate its production facility, vertically-integrate its business strategy and take its image to the next level with an aggressive marketing initiative. With nearly a... more »
  • fea_superseal1_WD0808.jpg
    In an online exclusive, a vinyl extrusion salesman shares how he learned his customer’s needs, first-hand.
    Being in field sales your entire career, you sometimes lose sight of what is required by operations to provide the very products you’re out there peddling. I guess you could say that most salesmen think, “If I sell it, they will build it.” But from time to time, salesmen need a refresher course in operations to keep them sharp. In April, it was my time for that refresher. But... more »