Latest Articles in FEATURE ARTICLE

  • Heritage Door Kicks Niche up a Notch
    Heritage Door & Window focuses on replacement doors to help homeowners upgrade their entryways. Anthony DiCunto (left), owner, and Jason O'Hara, showroom manager, contend that doors require a different skill set than replacement windows and have built the business by offering focused product knowledge, pre-finishing services and quality installations. Most of the time in this... more »
  • Shepley Wood Product Aims for “Spark in the Eye” Customer Service
    Tony Shepley believes that in any retail transaction—at the bank, the grocery store, the coffee shop—you know within a matter of seconds how the transaction will go just based on the employee’s eye contact. “I want to look in someone’s eyes and see the spark and see that they’re willing to exceed my expectations,” he says. This few-seconds rule certainly... more »
  • Tips to protect manufacturers and dealers from improper field testing
    It is an ever-increasing occurrence in the window-and-door industry-a manufacturer or dealer receives notice that a field test has exposed a leak. The repercussions which may flow from this depend largely on how the leak-identifying field test was conducted and how the manufacturer or dealer reacts. A "properly" conducted field test can be loosely defined in a legal dispute as one which... more »
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    Manufacturer launching new cellular product line targeting wood window buyers.
    With the MIyota way, boards around the plant allow workers to track performance and look for improvement. Chris Rothermel, assistant manager at MI's Gratz plant, says employees now embrace the concept. What does it take to be green? Like many other manufacturers, MI Windows & Doors has been working to answer that question. What it has discovered is that it had already taken some... more »
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    Canadian manufacturer looks to woo new customers with good talk, and a good walk
    Window City is out on the dealer dating scene and ready to commit. Having served the greater Toronto area for more than 15 years, the Vaughan, Ontario-based window and door manufacturer has invested millions of dollars to automate its production facility, vertically-integrate its business strategy and take its image to the next level with an aggressive marketing initiative. With nearly a... more »
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    In an online exclusive, a vinyl extrusion salesman shares how he learned his customer’s needs, first-hand.
    Being in field sales your entire career, you sometimes lose sight of what is required by operations to provide the very products you’re out there peddling. I guess you could say that most salesmen think, “If I sell it, they will build it.” But from time to time, salesmen need a refresher course in operations to keep them sharp. In April, it was my time for that refresher. But... more »
  • Read the main article, Patio Door Market Opening Up Wider Big demand for big doors may be attracting a lot of attention, but Dan Gray, Roto Frank of America’s director of sales and marketing, says one of the biggest trends in the patio door market continues to be the shift to multipoint locking systems. “That’s where we see the trends going, two-, six- and eight-point... more »
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    Popularity of bi-fold and lift-and-slide type systems in high-end homes may trickle down
    Multi-million dollar homes increasingly feature multi-panel fold and sliding systems that create big wide openings. But what about million dollar homes, or even half million dollar homes? Is the popularity of these higher-end products—and willingness to spend more—going to impact demand for patio door products in general? Those involved in the high-end market see plenty of growth for... more »
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    Four Seasons expanding into window business
    When thinking of window and door industry leading brands, Four Seasons Sunrooms may not come to mind immediately. The company’s name is well recognized, however, and it’s now getting ready to leverage that brand more—moving beyond the room addition and sunroom market to windows and more. Recently, it began a “soft launch” of a new replacement window line it has... more »
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    Industry reputation and quality installs priority for Oregon retailer
    Keith Strand is working to hand over qualified installers to his competition. This is not exactly typical behavior for a replacement window dealer, but he figures that helping his competitors means helping the window and door industry. "We should all be talking to each other," says the owner of Strand's Window & Door based in the Portland, Ore. area. "We don't have to give... more »