Latest Articles in FEATURE ARTICLE

  • GlassBuild America 2013 Tradeshow Campaign, Quanex Building Products
    The Challenge: To provide a tradeshow experience unlike any other and get the most out of attending GlassBuild America 2013, Quanex wanted to create a content-driven, tailored marketing approach and robust tradeshow program. The Winning Solution: Quanex focused its efforts on creating a digital experience for its customers and tradeshow attendees. In-booth GlassBuild America 2013 Tradeshow... more »
  • Quanex Building Products, IG Systems Cambridge, Ohio
    The new R&D center at the Cambridge, Ohio, Quanex plant The Challenge: To redesign the Cambridge, Ohio, facility so it would support the Quanex branding, while maintaining the quality and efficient production of the company’s solaredge tape technologies. Quanex also wanted to be able to use the facility as a pilot plant to test and refine new technologies. And, the company... more »
  • Interior Shade System, Marvin Windows and Doors
    The Challenge: “We identified a need for a designer shade system that was integrated into the window and door, allowed for a precise fit, didn’t protrude into the room, provided energy efficient glass specification, could be operated without opening the shades and wasn’t between the glass,” explains Christine Marvin, director of marketing at Marvin Windows and Doors... more »
  • VistaLuxe Collection, Kolbe & Kolbe Millwork Co.
                          The Challenge: “As the style of architecture and energy codes began to change, we saw demand for a product that went beyond the traditional style of the wood windows [available on] the market,” says Cindy Bremer, vice president of marketing for Kolbe & Kolbe Millwork Co. Rather than re-imagine or re-... more »
  • Servery, LaCantina Doors Inc.
                            The Challenge: LaCantina Doors saw a need for a larger, better functioning and more stylish pass-through kitchen window for indoor/outdoor entertaining. The Winning Solution: There is “growing demand for an indoor/outdoor kitchen experience,” says Lee Maughan, president, LaCantina Doors. “This... more »
  • Window and door manufacturer Soft-Lite shares lessons learned
    In February 2012, Gorell Windows & Doors in Indiana, Pa., went into receivership. In March, Soft-Lite, the window and door manufacturer located in Streetsboro, Ohio, purchased several of its machines and product lines, including the Armor Max Plus and Armor Impact Plus hurricane windows. By Memorial Day, “only three months after we’d met with the receiver, we’d moved the... more »
  • Whether natural or man-made, wood entry doors continue to gain market share
    When it comes to entry doors, insulated steel is still king. Yet wood, whether in its natural form or fiberglass replicate, continues to make headway. There is an “emphasis on natural materials…and the influence of nature” that’s driving homeowner purchases, says Keith Juhola, vice president, sales and marketing, ODL Inc. What’s also trending in entry doors? To hear... more »
  • GlassBuild America to promote new products, strategies for post-recession window and door industry
    The window and door industry is introducing new products at a rapid pace in response to more stringent energy efficiency standards and an increasingly discerning customer base. And while new equipment and software allow for the more efficient manufacture of these products, new business strategies are helping dealers close the sale. These advancements—both in terms of products and business... more »
  • Door manufacturers offer a variety of tools to help dealers and distributors make the sale
    With so many options for customization at nearly every price point, choosing an entry door can be overwhelming. And since getting doors into the hands of consumers is the ultimate goal, manufacturers have developed an arsenal of tools to make it easier for dealers and distributors to spread the word—and make the sale. All the door manufacturers interviewed for this article have a website,... more »
  • Shipments to increase through 2015
    A presentation by the American Architectural Manufacturers Association Driven by a strengthening new construction market, total residential window volumes will continue to increase at double-digit rates to 48.4 million units in 2014 and 54.6 million units in 2015, according to the AAMA 2013/2014 Study of the U.S. Market for Windows, Doors and Skylights. This builds on an increase of 15.8 percent... more »